Dedicated marketing professional, skilled in utilizing data to shape strategies and improve outcomes. Demonstrated success in analyzing performance metrics to inform decision-making. Seeking to transition into analytics-focused business roles.
Overview
3
3
years of professional experience
4
4
Certifications
Work History
Marketing & PR Manager
Jennyhouse
Seoul
07.2024 - 08.2025
Spearheaded global expansion of Jennyhouse by launching social media platforms and English-language website.
Secured collaborations with over eight international brands to enhance brand visibility.
Analyzed business processes to identify improvement opportunities and enhance efficiency.
Supported data analysis efforts using Excel to identify trends and support decision-making processes.
Freelance Social Media Assistance
Brooklyn Social Media
Brooklyn
12.2024 - 04.2025
Developed social media strategies to enhance brand presence and engagement metrics.
Conducted competitor analysis to identify content opportunities and industry gaps.
Utilized data visualization tools to present findings and insights to team members.
Monitored audience engagement and social media trends to inform content strategies.
Marketing & Brand Strategist Intern
Damayo Pack
Seoul
05.2022 - 09.2022
Directed packaging design and marketing proposal efforts for high-profile clients like Starbucks, Shinsegae Mall, and The Hyundai Mall, collaborating with a 10-person marketing team.
Achieved a 7% sales growth through researched marketing strategies, enhancing the company's market position and future outlook.
Collaborated with team members to design workflow diagrams and process maps.
Education
Bachelor of Business Administration - Strategic Design And Management
Parsons School of Design
New York, NY
05-2024
Skills
Organizational and analytical skills
Problem-solving
Critical thinking
Decision-making
Market research
Trend identification
Languages
English
Native/ Bilingual
Korean
Native/ Bilingual
Certification
Inside LVMH Certificate, 07/01/24
Timeline
Freelance Social Media Assistance
Brooklyn Social Media
12.2024 - 04.2025
Marketing & PR Manager
Jennyhouse
07.2024 - 08.2025
Marketing & Brand Strategist Intern
Damayo Pack
05.2022 - 09.2022
Bachelor of Business Administration - Strategic Design And Management