Muhammad Syaharin Bin Rosman
Visual Merchandising Manager
Summary
Meticulous merchandising professional adept in merchandising plan development and seasonal promotions illustrated over 15 years in Visual Merchandiser roles. Enjoy creative problem solving and improve on the visual presentation to drive store sales and customer’s shopping experience. Ability to work individually and delegating the team, strong organizations skill and motivated to learn the business practices.
Overview
16
16
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Visual Merchandising Manager
Victoria's Secret
Mandarin Gallery Full Assortment (Flagship)
01.2022 - 03.2023
- Managed merchandising standards and maintained consistency across distribution channels.
- Mentored new hires, resulting in stronger staff development and increased productivity.
- Monitored staff workflow and behaviors throughout training process..
- Collaborated with store managers to determine best placement for merchandise displays.
- Developed visual merchandising plans and strategies to promote store offerings.
- Monitored store traffic and customer engagement to determine display effectiveness.
- Presented store update suggestions and layouts to management and stakeholders.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
Visual Merchandising Supervisor
Victoria's Secret
Vivo City Full Assortment
01.2020 - 12.2021
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Monitored and replenished display inventory and restructured according to available stock.
- Managed installation of visual merchandising displays, urging team to with speed and accuracy.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Evaluated store performance and made recommendations for changes to optimize sales.
Senior Visual Merchandiser
Victoria's Secret
Mandarin Gallery Full Assortment (Flagship)
06.2017 - 12.2019
- Setup new store opening in Grand Indonesia, Jakarta.
- Identified issues, analyzed information and provided solutions to problems.
- Managed time efficiently in order to complete all tasks within deadlines.
- Paid attention to detail while completing assignments.
- Skilled at working independently and collaboratively in a team environment.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Delivered services to customer locations within specific timeframes.
Store Presentation Coordinator
Marks & Spencer
06.2016 - 05.2017
- Responsible for mapped out 9 stores layout and atrium layouts
- Designed a new concept for Paragon Christmas atrium.
- Strengthened communication skills through regular interactions with others.
- Worked closely with Visual Merchandising Manager to coordinate with local and overseas supplier for fixtures ordering for renovation projects.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Proven ability to learn quickly and adapt to new situations.
Area Visual Coordinator (Food)
Marks & Spencer
06.2015 - 05.2016
- Responsible for 9 stores food hall and window food visual displays.
- Develop ideas and plans for merchandize display to support events.
- Researched and identified new suppliers and contractors.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Collaborated with store managers to determine best placement for merchandise displays.
- Built properly lit and well-maintained displays, creating inviting atmosphere in stores.
- Managed installation of visual merchandising displays, urging team to with speed and accuracy.
Area Visual Coordinator
Marks & Spencer
Wheelock Place (Flagship) & Great World City
05.2013 - 05.2015
- Merchandising men’s apparel, ladies apparel and kids apparel and food
- Collaborated with store managers to devise store layouts and establish aesthetic appeal.
- Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns
- Skilled at working independently and collaboratively in a team environment.
- Collaborated with sales team to identify and fulfill customer needs.
Visual Merchandiser Advocate
Timberland Pte. Ltd
Raffles City (Flagship)
05.2007 - 06.2011
- In-store visual merchandiser and sales associate
- Merchandising men’s and ladies’ apparel and shoes.
- Skilled at working independently and collaboratively in a team environment.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Proven ability to learn quickly and adapt to new situations.
- Engaged with customers to effectively build rapport and lasting relationships.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
Education
Postgraduate Diploma in Business Management -
Aventis School Of Management
Singapore 10.2021 - 03.2022
Marine Engineering
Singapore Polytechnic
Singapore 04.2001 -
Singapore-Cambridge GCE O'level -
Pasir Ris Secondary School
Singapore 04.2001 - 05.2000
Skills
Adobe Illustratorundefined
Accomplishments
- Victoria’s Secret - Achieve great compliments from the US Virtual Store Visit (during Covid19 pandamic) and US In-Store Visit, Mandarin Gallery (Flagship). Setup and support a new store opening at Grand Indonesia Mall, Jakarta-Indonesia.
- Marks & Spencer - Designed a new concept for Paragon Christmas atrium.
- Timberland Pte. Ltd. - Launch Timberland Modal Store. Attained 2 silver and 1 gold awards consecutively for Excellent Service Award.
Certification
Curating Digital Visual Content (Product Styling and Photography) Highlights
Hobbies
- Window shopping
- Fishing
- In-line-Skating
- Cycling
Timeline
Visual Merchandising Manager
Victoria's Secret
01.2022 - 03.2023
Postgraduate Diploma in Business Management -
Aventis School Of Management
10.2021 - 03.2022
Visual Merchandising Supervisor
Victoria's Secret
01.2020 - 12.2021
Senior Visual Merchandiser
Victoria's Secret
06.2017 - 12.2019
Store Presentation Coordinator
Marks & Spencer
06.2016 - 05.2017
Area Visual Coordinator (Food)
Marks & Spencer
06.2015 - 05.2016
Area Visual Coordinator
Marks & Spencer
05.2013 - 05.2015
Visual Merchandiser Advocate
Timberland Pte. Ltd
05.2007 - 06.2011
Marine Engineering
Singapore Polytechnic
04.2001 -
Singapore-Cambridge GCE O'level -
Pasir Ris Secondary School
04.2001 - 05.2000
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