MICHELLE KANG
Summary
Crypto Marketing Pro I help tokens breakout from the crowd with data-driven strategies. Over 11 years experience in Marketing, sales, and account management in multiple locations in the world.
Overview
14
14
years of professional experience
Work History
Chief Marketing Officer
Somnia
01.2024 - Current
- Company Overview: Somnia is a fastest L1 of 400k TPS for a fully onchain world
- Joined as the first employee of the foundation, to build up the brand from scratch, including names, logo, content, etc
- Only after 8 months did the network transactions reach 23 million, with 4.5 million accounts
- Led over 15 marketing team members globally with managing over 3 mils marketing budget
- Twitter grew to over 350k after 6 months
- Have managed all major conferences with multiple side events at no cost
- Somnia is a fastest L1 of 400k TPS for a fully onchain world
Marketing Advisor
ZetaChain
09.2023 - 01.2024
- Company Overview: Zetachain is an EVM-compatible L1 blockchain that connects everything
- Advising with the expansion of their network
- Supporting their marketing campaigns of preparing the Mainnet Launch with Events, Contents, Growth and overall partnerships
- Zetachain is an EVM-compatible L1 blockchain that connects everything
Marketing Advisor
Syscoin
04.2023 - 12.2023
- Company Overview: Rollux enables near-instant transfers, contract deployments, and much more
- Advisory role for Syscoin's L2 Rollux
- In charge of The AI driven SocialFi Dapp SuperDapp's IR
- Rollux enables near-instant transfers, contract deployments, and much more
Head of Growth & Marketing
Nervos Network
09.2021 - 10.2023
- implemented over 500k growth marketing budget in paid ads(Google, Reddit, Linkedin, Twitter, Brave, dappradar etc), community growth programs, influencer and social media marketing.
- Oversee and advise marketing&growth strategies for over 20 dapps launched on the Network.
- Network wallet / account has grown over 600% within 6 months.
- Network's native token's price has grown over 60% while its in a bear market.
- Developed a strong Social Media strategy to grow followers at a rate of 500% YoY. Twitter followers experienced stand out growth reaching 107K from 43K
- Closed several deals with multiple exchanges and developers looking to build in web3.
Client Strategy Manager / Marketing & Technology
Dreamflex Digital
03.2020 - 10.2023
- Plan strategy and implementing marketing programs inc advertising, website copy, SEM and FB ad accounts
- The client list includes Tech, travel, crypto and eCommerce businesses
- Managed Japanese and Korean clients looking to expand marketing into Australia and the United Kingdom
- Bought in new business for an online marketing agency with three Korean based businesses looking to grow their eCommerce sales to an Australian market
Chief Marketing Officer
OneLedger Technology Inc.
05.2021 - 04.2022
- Plan strategy and implementation of marketing programs inc advertising, website development, community-driven campaigns, PR, social media marketing and content writing
- Grew the platform's token OLT market cap from $9m to an all-time high of US$47.69M
- Drove up the price from $0.00059 to an all-time high of US$0.104
- With no paid marketing budget spent
- SEO Traffic through off-site strategies only has grown by 600%
- Developed a strong Social Media strategy to grow followers at a rate of 241% YoY
- Twitter followers experienced stand out growth reaching 132K from 28K
- Closed several deals with multiple Central banks and governments looking for CBDC and vaccine passport solutions
Marketing Team Leader
SilverChef
04.2020 - 05.2021
- Increased revenue from Facebook ads by 157% and SEM 48% from the previous year without increasing budget
- Optimised websites by improving SEO by 286% and UI results by more than 300%
- Developed B2B Marketing and Sales roadmaps, resulting in 24% increased direct sale revenue
- Maintain customer relationships and ensure ongoing validation of products and marketing activity
- Successfully find new markets, most recently obtained supplier for vaccination fridges
- Effectively ensure sales targets are reached within a strict budget
- Collaborate with marketing designer to drive market look and create compelling copy
Marketing Team Manager
Best Western Hotels & Resorts
02.2019 - 04.2020
- Increased revenue by 140% for the Best Western Australian properties and 158% for smaller brands, exceeding 5% of KPI
- Optimised creative advertising approach allowing customer insights to drive data and increased focus and digital marketing on Google my Business by 500% Month-on-Month
- Innovative use of short term parking and rent space at local properties with low occupancy
- Project management for marketing specialists, agencies and IT team
- Collaborated with C-Level leaders in progress and strategies for revenue growth
Chief Marketing Officer
OZEX Project
03.2017 - 01.2019
- Raised $30 million USD for project advancement
- Implemented company cryptocurrency on three major exchanges
- Expanded product by partnering with ten blockchain startups by creating and selling marketing strategy programs to them
- Maintained relationships with existing investors and engaged new investors
- Presented progress reports to stakeholders, specifically business progress and marketing strategy
VIP Account Manager
Paysafe Group
01.2015 - 03.2017
- Managed relationships with high profile clients in the Asia Pacific region
- Created multichannel campaigns for gaming and financial products targeting VIPS
- Frequent travel interstate and overseas for events with the global team
Project Manager
Yellow Box
12.2014 - 07.2015
Account Executive
Edelman
01.2013 - 12.2013
JNR Account Executive
KPR & Associates, Inc.
09.2011 - 02.2012
Marketing Intern
Lenovo
02.2011 - 01.2012
Marketing Intern
CJ Hellovision
09.2011 - 11.2011
Education
Bachelor's Degree - Public Relations
Hanyang University
02-2015
Languages
Korean, English
Native language
Timeline
Chief Marketing Officer
Somnia
01.2024 - Current
Marketing Advisor
ZetaChain
09.2023 - 01.2024
Marketing Advisor
Syscoin
04.2023 - 12.2023
Head of Growth & Marketing
Nervos Network
09.2021 - 10.2023
Chief Marketing Officer
OneLedger Technology Inc.
05.2021 - 04.2022
Marketing Team Leader
SilverChef
04.2020 - 05.2021
Client Strategy Manager / Marketing & Technology
Dreamflex Digital
03.2020 - 10.2023
Marketing Team Manager
Best Western Hotels & Resorts
02.2019 - 04.2020
Chief Marketing Officer
OZEX Project
03.2017 - 01.2019
VIP Account Manager
Paysafe Group
01.2015 - 03.2017
Project Manager
Yellow Box
12.2014 - 07.2015
Account Executive
Edelman
01.2013 - 12.2013
JNR Account Executive
KPR & Associates, Inc.
09.2011 - 02.2012
Marketing Intern
CJ Hellovision
09.2011 - 11.2011
Marketing Intern
Lenovo
02.2011 - 01.2012
Bachelor's Degree - Public Relations
Hanyang University
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