Min-jeong Park

1. Managing Content for Blank Corporation's Online Viral Magazine Project “OFS”

- Transitioned the brand from a mass-market commerce image to a “hip” media presence.

- Built an initial content acquisition system and collaborated with viral experts for keyword curation.

2. Content Design and Editorial Tone & Manner Direction and Writing

- Achieved a 1,127% increase in content reach within three months through optimized viral content planning.

- Attained 9,068,669 total impressions across 140 pieces of content.

- Produced six pieces with over 1 million views and six pieces with over 200,000 views.

- Grew followers from 0 to 53,000 in three months.

1. Community Rebranding “LIFE.ZIP", LG Electronics
-Created the tagline “Home is My Universe” to appeal to Millennials and Gen Z

-Ideated micro-preference color blocking designs to align with the “universe” concept.

2. Community Archiving Project “Do Not Disturb”, LG Electronics

-Directed and write oversaw 100 interviews with inspirational figures for the community.

-Managed the production of a 300-page archival book.

3. Community Launching Project “STAAACK!”, LG Household & Health Care

-Contributed to branding and content creation, including logo, design, color, photos, and videos.

-Developed newsletter-style articles focusing on laundry, preferences, and self-care to provide insights on fashion and personal style for Gen Z.

1. Planning and Producing Lifestyle Trend Articles
- Produced the special feature “Local is Cool,” spotlighting locally centered lifestyles.
- Planned and oversaw content production and operations for the 30th-anniversary campaign.
- Collaborated with the Korea Animal Rights Advocates (KARA) on the "On & Off Project," featuring Magic Strawberry artists such as 10cm, Ha Sang-Wook, Yozoh, Sunwoo Jung-A, and CHEEZE. Produced viral short-form content, videos, and interview articles.
- Coordinated campaigns with lifestyle brands for BELOVED ONE, donating all proceeds to KARA.

2. Articles on Commercial and Residential Interior Design
- Planned and produced YouTube content for "Huam-dong Gorani" via the LivingSense Studio channel.
- Conducted exclusive interviews with rising international creators.

1. Planning and Producing Lifestyle Trend Articles
- Initiated and created a serialized article series focusing on the lives of single-person households.

2. Planning and Producing F&B Trend Articles
- Conceptualized and produced content for the magazine’s YouTube channel.

3. Articles on Commercial and Residential Interior Design
- Produced 10–15 articles monthly, including listicles, coverage, and essays.
- Managed the magazine’s social media pages and brand content.

4. Interviews with Domestic and International Designers and Celebrities

5. Brand Collaboration and Sales Acquisition

- Planned and produced collaborative content, including short-form videos and long-form campaigns, with Ottogi for annual F&B content.

1. Planning and Producing Lifestyle Trend Articles
- Produced three cover photo shoots annually for the magazine.
- Planned and created annual feature articles on lifestyle trend keywords from 2015 to 2019.

2. Articles on Commercial and Design
- Produced 10–15 articles monthly, including listicles, space coverage, and essays.

3. Interviews with Domestic and International Designers and Celebrities
- Planned and conducted exclusive interviews with renowned international designers such as Kristian Andersen, Oki Sato, Karim Rashid, and Simone Micheli.

4. Brand Collaboration and Sales Acquisition
- Planned and executed annual user interviews for residential spaces using LX Hausys products.