Mina Shin
Seoul,11
Overview
1
1
year of professional experience
Work History
Consultant
UsTwoTea
09.2024 - 12.2024
- Managed client relationship through regular check-ins and updates on project progress
- Conducted market research and utilizing surveys for direct consumer insight
- Identified gaps in the company's current efforts, such as lack of loyalty incentives, and provided a tiered new subscription discount model
- Through statistical analysis of company sales, was able to find cannibalization within the product line and implemented a strategic solution to address the issue
- Delivered presentations to stakeholders, effectively communicating project objectives and results
PR Team Member
UIC Ambassadors
03.2024 - 06.2024
- Worked with the Yonsei International Affairs Office to curate social media platforms to assist the institution's international marketing efforts
- Analyzed social media data and engagement metrics to optimize content strategies and improve audience reach
- Created top-grossing content, significantly boosting engagement and visibility
Education
Bachelor of Science - Economics, Business
Yonsei University
Seoul, South Korea 04.2001 -
Fall Semester Exchange - Business
New York University, Leonard N. Stern School of Business
New York, USA 09.2024 - 12.2024
Skills
- Korean
- Team collaboration
- Microsoft Office Suites
- Chinese
- English
- Korean
Extra-Curricular Activities
Council, Yonsei Underwood Union (Debate Society)
- Champion, BP KIDA Rookie Tournament, 2023,
- Rookie Grand finalist, BP Korea National Championship, 2023
- Pre-Quarter Finalist, AP Korean National Championship, 2024
- 1st Best Rookie Speaker, AP Korean National Championship, 2024
- Grandfinals Chair, Oxford Schools Dulwich College, 2025
Club Member, Yonsei Fitness Club
Timeline
Consultant
UsTwoTea
09.2024 - 12.2024
Fall Semester Exchange - Business
New York University, Leonard N. Stern School of Business
09.2024 - 12.2024
PR Team Member
UIC Ambassadors
03.2024 - 06.2024
Bachelor of Science - Economics, Business
Yonsei University
04.2001 -
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