Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Mingyeong Moon

Mingyeong Moon

Retail-tech Project Manager, Marketer
Seoul

Summary

  • Managed digital projects for mobile devices, smartwatches, and XR, collaborating with development and UX teams.
  • Improved average app usage duration from 5.2s to 13.8s through customer-focused strategies.
  • Coordinated retail experiences across 55 subsidiaries to maintain consistency and quality.

Overview

3
3
years of professional experience
3
3
Languages

Work History

Retail-tech Project Manager

Samsung Electronics
01.2024 - Current
  • Managed cross-functional teams to build customer-oriented retail digital solution as 'Experience App'. (from S24 to FF7 Series, XR Device, Wearable Device)
  • Gained valuable insights into customer preferences through regular analysis of app usage data, driving more informed digital solution. (avg. app usage duration 5.2 sec to 13.8 sec)
  • Communicated with various stakeholders including our client, subsidiaries, local channels to ensure branded-store experience.
  • Monitored competitor activities to identify potential threats or opportunities within the marketplace, informing strategic adjustments as necessary to maintain competitive advantage.

Marketer

TBWA Korea
05.2022 - 02.2023
  • Supported teams building and executing annual marketing strategy of Woori Bank, Philips and Kinder Chocolate.
  • Followed corporate procedures for preparing orders, resolving billing issues and submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis.
  • Supported senior Account Executives in managing complex accounts, gaining valuable industry insights and expertise.
  • Monitored industry trends and competitor activities, adjusting sales strategies accordingly for optimal results.

Education

Bachelor of Arts - Sociology

Yonsei University
Seoul
04.2001 -

Skills

  • Analytical Problem-Solving

  • Human-centered UX Design

  • Strategic Development

  • Schedule Management

Accomplishments

    Capstone Project – Mind Restoration Center

  • Sub-leader, Rebranding Project for the Korean National Museum
  • Attracted 20K visitors, primarily aged 20–30
  • Created viral social media marketing content, reaching 620K viewers

    • Young Stars Award, 2023 – MAD Stars (International Marketing & Advertising Festival)

  • Awarded as a school representative

Timeline

Retail-tech Project Manager

Samsung Electronics
01.2024 - Current

Marketer

TBWA Korea
05.2022 - 02.2023

Bachelor of Arts - Sociology

Yonsei University
04.2001 -

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Mingyeong MoonRetail-tech Project Manager, Marketer