Minkyoung Koog

• Managed and designed end-to-end research process, including AB tests, interviews, and surveys, achieving a 20% reduction in project turnaround time
• Analyzed and converted data by preparing documents, reports and presentations to detailed results and conclusions.
• Coordinated research process development and equipment preparation for planned studies, ensuring achieving research objectives.
• Collected data and followed research process, operations manual, and case report form requirements, contributing to improved customer satisfaction

project experience

• [Coupang Play] SNL Season 6 Focus Group Discussion (FGD)

- Designed and conducted survey to screen participants who meet specific criteria for the FGD.

- Oversaw participants recruitment, managed informed consent process and data entry to support interview objectives.

-Drafted and summarized participant responses, supporting data analysis through scripting, labeling and organizing key insight.

• [Coupang] Wow customer coupon In-depth Interview (IDI)

- Conducted usability tests and in-depth interviews to identify friction points hindering the user experience.

- Documented findings and shared strategic report that improved the coupon call-to-action (CTA) performance, ultimately achieving merchant objectives.

• Created and executed marketing content across platforms, including a blog and Instagram, to attract new users, achieving a 150% increase in view rates and a 10% growth in user sign-ups
• Analyzed website user behavior data to discover growth opportunities, driving the development of strategies for business expansion
• Conducted user surveys and usability test through interviewing to gather feedback, mapping detailed user journeys and improving overall usability