Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Timeline
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MIN KYU (ZACK) BAE

Seoul

Summary

My passion and interest in street culture led me to pursue a career in this field. My experience working at a store and at the Stussy Seoul Chapter Store fostered a sense of responsibility and a desire for further growth. Transitioning to the overseas sales team at Kasina and later becoming a manager at Palpal Skates allowed me to gain a more diverse and detailed understanding of street culture, skate culture, and fashion retail. Based on these experiences, I am confident that I am well-suited for this role and can contribute effectively.

Overview

8
8
years of professional experience

Work History

PALPAL SKATES MANAGER

KASINA INC.
04.2021 - Current
  • Managed communication with domestic and overseas brands and suppliers for buying, import customs clearance, inventory arrivals/shipments, online operations, and overall planning of Palpal Skates' operations
  • Monitored store inventory and sell-through rates by brand, and analyzed overall sales trends and SKU preferences based on data
  • Monitored local skate scene trends and managed team riders, including product distribution, content creation, and posting on SNS
  • Managed online platforms, including customer service, order processing, and communication with customers
  • Managed and supervised social media channels (Instagram and YouTube), overseeing the exposure of new products and content
  • Conducted quarterly inventory checks to ensure alignment between registered data and actual stock levels, tracking discrepancies and resolving issues

Oversea Sales Team MEMBER

KASINA INC
04.2019 - 06.2021
  • Managed overseas brand relations, handled brand ordering, import customs clearance, and coordinated inventory arrivals/shipments while communicating with major international brands
  • Gained experience with Stussy, including collection orders, imports, weekly reports, seasonal reviews, and chapter store renovation in 2019
  • Monitored store inventory and sell-through rates by brand, and analyzed overall sales trends and SKU preferences based on the data
  • Monitored overall inventory and store-specific sell-through rates, maximized efficiency by transferring stock between stores to optimize inventory turnover

STORE STAFF

STUSSY SEOUL CHAPTER
05.2018 - 03.2019
  • Responsible for store management, sales, and inventory management
  • Had the opportunity to directly review and experience the Stussy VM guidelines
  • Directly assisted with pre-order processes by leveraging insights gained from customer needs and inquiries through hands-on sales experience

STORE STAFF

LABROS
02.2017 - 02.2018
  • Responsible for store management, sales, and inventory management
  • Managed and analyzed inventory data manually during a period when the overall system was not yet established
  • Despite the challenges, this experience provided valuable hands-on learning opportunities and enhanced my problem-solving skills

Education

MIDDLE SCHOOL -

INTERNATIONAL SCHOOL OF NANSHAN SHENZHEN
SHENZHEN
06.2011

HIGH SCHOOL -

Shekou International School
06.2006

Skills

  • MONITERING
  • Monitored seasonal trends and analyzed data to identify key products and sell-through rates, using insights to adjust strategies and address strengths and weaknesses

  • COMMUNICATION

    Developed strong relationships with various brands through effective communication, planning content and events at the right time to create positive energy and maintain ongoing communication and storytelling

  • LEADERSHIP
  • Identified and addressed issues by maintaining continuous communication with team skaters and staff, seeking solutions to improve overall processes

Accomplishments

  • Collaboration with Vans in 2021, Led the planning and creation of digital assets for the Vans X PALPAL collaboration in 2021, and organized release events.
  • Collaboration with LMC in 2023, Collaborated with the domestic brand LMC in 2023 to showcase PALPAL SKATES' image within the local skate scene.
  • Collaboration with Lola's Hardware (Kobe, JP) in 2023, Reached out to planned and released a collaboration product between Lola's Hardware and Palpal, and simultaneously organized a Seoul tour. This included skate video production and an online screening event.
  • Collaboration with EPT in 2023, Planned and executed a product launch event for PALPAL X EPT collaboration in 2023 at Riverty, one of the top bowl parks in Korea.
  • Collaboration with Ryan Mettz in 2024, PALPAL X RYAN METTZ in 2024. Through collaboration with New York artist Ryan Mettz, we brought a fresh vibe to PALPAL SKATES, and also focusing on the interaction between Seoul and New York, and successfully infused this dynamic into the collaboration.

Languages

Korean
Chinese
English

Timeline

PALPAL SKATES MANAGER

KASINA INC.
04.2021 - Current

Oversea Sales Team MEMBER

KASINA INC
04.2019 - 06.2021

STORE STAFF

STUSSY SEOUL CHAPTER
05.2018 - 03.2019

STORE STAFF

LABROS
02.2017 - 02.2018

MIDDLE SCHOOL -

INTERNATIONAL SCHOOL OF NANSHAN SHENZHEN

HIGH SCHOOL -

Shekou International School
MIN KYU (ZACK) BAE