Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Miriam Son

Miriam Son

Business Professional And Social Impact Advocate

Summary

Driven and versatile professional. Co-founder of global EdTech start-up and former business consultant. Top skills include creative thinking, research and analysis, and written communication. Dual U.S. and Korean citizen.

Overview

3
3
years of professional experience
3
3
Languages

Work History

Consultant (Customer Solutions - Functional)

West Monroe Consulting
8 2022 - 6 2023
  • Designed and recommended an optimal sales compensation plan for a Healthcare Technology Industry client by conducting comprehensive research and/or analysis of the client's business performance, employee management practices, and financial modeling of the client's past sales compensation data using Microsoft Excel
  • Owned note-taking of interviews with the Healthcare Technology client and contributed towards creating high-quality weekly presentations to stakeholders, effectively communicating project progress towards objectives; produced a client briefing on most suitable sales compensation vendors
  • Conducted research and analysis on West Monroe's online marketing effectiveness versus competitors; presented recommendations for improvements to the practice partner under positive endorsement from senior leadership
  • Assisted with the configuration of a Salesforce Financial Service Cloud solution for an AgCredit client; traveled to the client site in Arkansas to assist the client with onboarding; earned Salesforce Certified Associate certification
  • Assumed leadership in the Asian Network Employee Resource Group, spearheading office events to celebrate AAPI month; actively contributed to the Mental Health Chiefs Employee Group, producing and distributing infographics on employee mental health resources

Apple Campus Leader

Apple
08.2021 - 05.2022
  • Served as the sole USC campus rep by Apple to promote awareness of Apple’s educational services among students
  • Collaborated directly with an Apple Higher Educations Solutions Leader on producing a proposal to increase accessibility to educational technology for low-income/pell grant students
  • Leveraged campus network and student connections to introduce the proposal to Undergraduate Student Government and USC Veterans Association

Community Engagement and PR Officer (Intern)

White Duck Outdoors - Outdoor & Sports Equipment Brand And Manufacturer
05.2021 - 08.2021
  • Created email and SMS campaign automations to market products, generating approximately $25K in sales
  • Developed the company's first Brand Ambassador program; designed and implemented marketing strategy to attract applicants, including publishing a press release on the Outside Business Journal; gathered 100+ applicants in 3 weeks and selected a final cohort of 15 applicants with a collective following of over 219k on Instagram, 175k on Tiktok, and 42k on YouTube
  • Owned end-to-end creation and calendar management of social media content, promoting the company's mission to help people #reconnectnow in nature; achieved above-target metric improvements, including an 820% increase in profile visits and a 170% increase in engaged audience on Twitter and a 169% increase in engagement on Pinterest
  • Performed cold outreach to target partners to negotiate and broker social media PR partnership campaigns/proposals

Co-Founder and Program Manager

CreativePOP - Global EdTech start-up connecting college students to young children
05.2020 - 05.2021
  • Founded a tutoring start-up, CreativePOP, that allows college students to tutor children primarily from low-income families in Indonesia, reaching 600+ children and 220+ college students from over 10 countries to date
  • Recruited, trained, and led cross-functional internal teams across business and creative functions; managed diverse projects including strategy and expansion, class and service development, website creation, marketing content creation, HR and financial practices, customer service, and budget tracking
  • Created the start-up's first social media platforms and website, collaborating with graphic designers to create content that supported the company's branding and interests of target audiences
  • Designed and lead monthly full-cycle recruitment, training, and management processes for a cohort of 30+ tutors
  • Oversaw B2B partnerships, notably pitching a collaboration with Daegu International School to expand operations into South Korea and establish CreativePOP as an extracurricular activity for students at Daegu International School

Teacher

Swaton International Academy & SP Daechi Reading Town - English academy
12.2020 - 04.2021
  • Taught English to classes of 1-5 students from Kindergarten to Grade 7 at Swaton International Academy; promoted in February 2021 to the larger sister academy, SP Daechi Reading Town, to teach English to classes of 33+ Korean students and provide regular phone consultations in Korean for parents regarding student performance
  • Developed tailored class curricula focusing on enhancing English skills such as reading comprehension, vocabulary expansion, speaking, and writing across different genres
  • Supported academy managers by independently managing student and curriculum databases

Web Assistant Intern

USC Annenberg Center for Health Journalism - Fellowship program for health reporting
03.2019 - 07.2020
  • Performed final English convention edits and HTML media uploads for 10+ articles/week written by fellowship authors selected by the USC Annenberg Center for Health Journalism to report on community health; uploaded articles to the journalism site under time-sensitive deadlines
  • Communicated with fellowship journalists to collect photos and audio recordings for articles; maintained organization of media files in Google Drive

Creative Marketing Intern

Constant Artists - Artist Management Company
09.2019 - 12.2019
  • Performed administrative marketing tasks including tracking and updating records of social media marketing performance and ticket counts of artists clients
  • Brainstormed content and provided strategy recommendations for the company Instagram account to marketing leadership
  • Designed an email newsletter for the fans of an artist client using MailChimp

Marketing Intern

Dongwon F&B - Food division of Dongwon Industries, South Korea's largest fishing company
06.2019 - 07.2019
  • Reported directly to the marketing manager of Richam, a top-selling food product; presented weekly insights from international market research and accompanied the manager to meetings with a third-party advertising agency and the food production facility
  • Presented a 30-minute research and strategy proposal in Korean to the marketing team regarding the strategy and branding for the upcoming Instagram account of Richam and supporting international market analysis; account gained 4K+ followers within first 4 months of creation

Marketing and Translation Intern

Korean Federation For Environmental Movements
06.2019 - 06.2019
  • Translated information between English and Korean on chemical hazard awareness for the department director
  • Produced marketing blog articles on chemical hazard awareness for the Korean public
  • Maintained data integrity by verifying the accuracy of quantitative data in chemical research

Education

Bachelor of Science - Business Administration International Relations

University of Southern California
Los Angeles, California
04.2001 -

Skills

Microsoft Office (PowerPoint, Excel, Word)

Korean (fluent)

Adobe Photoshop (Advanced Certification)

Salesforce

Research and Analysis

Marketing and Branding

Writing

Presentation

Strategic Thinking and Problem Solving

Teaching

Interests

Psychology

Social Inequity

Politics and International Relations

Speaking and Presentation Skills

Travel

Personal Branding and Fashion

Timeline

Apple Campus Leader

Apple
08.2021 - 05.2022

Community Engagement and PR Officer (Intern)

White Duck Outdoors - Outdoor & Sports Equipment Brand And Manufacturer
05.2021 - 08.2021

Teacher

Swaton International Academy & SP Daechi Reading Town - English academy
12.2020 - 04.2021

Co-Founder and Program Manager

CreativePOP - Global EdTech start-up connecting college students to young children
05.2020 - 05.2021

Creative Marketing Intern

Constant Artists - Artist Management Company
09.2019 - 12.2019

Marketing and Translation Intern

Korean Federation For Environmental Movements
06.2019 - 06.2019

Marketing Intern

Dongwon F&B - Food division of Dongwon Industries, South Korea's largest fishing company
06.2019 - 07.2019

Web Assistant Intern

USC Annenberg Center for Health Journalism - Fellowship program for health reporting
03.2019 - 07.2020

Bachelor of Science - Business Administration International Relations

University of Southern California
04.2001 -

Consultant (Customer Solutions - Functional)

West Monroe Consulting
8 2022 - 6 2023
Miriam SonBusiness Professional And Social Impact Advocate