Psychology
Miriam Son
Business Professional And Social Impact Advocate
Summary
Driven and versatile professional. Co-founder of global EdTech start-up and former business consultant. Top skills include creative thinking, research and analysis, and written communication. Dual U.S. and Korean citizen.
Overview
3
3
years of professional experience
3
3
Languages
Work History
Consultant (Customer Solutions - Functional)
West Monroe Consulting
8 2022 - 6 2023
- Designed and recommended an optimal sales compensation plan for a Healthcare Technology Industry client by conducting comprehensive research and/or analysis of the client's business performance, employee management practices, and financial modeling of the client's past sales compensation data using Microsoft Excel
- Owned note-taking of interviews with the Healthcare Technology client and contributed towards creating high-quality weekly presentations to stakeholders, effectively communicating project progress towards objectives; produced a client briefing on most suitable sales compensation vendors
- Conducted research and analysis on West Monroe's online marketing effectiveness versus competitors; presented recommendations for improvements to the practice partner under positive endorsement from senior leadership
- Assisted with the configuration of a Salesforce Financial Service Cloud solution for an AgCredit client; traveled to the client site in Arkansas to assist the client with onboarding; earned Salesforce Certified Associate certification
- Assumed leadership in the Asian Network Employee Resource Group, spearheading office events to celebrate AAPI month; actively contributed to the Mental Health Chiefs Employee Group, producing and distributing infographics on employee mental health resources
Apple Campus Leader
Apple
08.2021 - 05.2022
- Served as the sole USC campus rep by Apple to promote awareness of Apple’s educational services among students
- Collaborated directly with an Apple Higher Educations Solutions Leader on producing a proposal to increase accessibility to educational technology for low-income/pell grant students
- Leveraged campus network and student connections to introduce the proposal to Undergraduate Student Government and USC Veterans Association
Community Engagement and PR Officer (Intern)
White Duck Outdoors - Outdoor & Sports Equipment Brand And Manufacturer
05.2021 - 08.2021
- Created email and SMS campaign automations to market products, generating approximately $25K in sales
- Developed the company's first Brand Ambassador program; designed and implemented marketing strategy to attract applicants, including publishing a press release on the Outside Business Journal; gathered 100+ applicants in 3 weeks and selected a final cohort of 15 applicants with a collective following of over 219k on Instagram, 175k on Tiktok, and 42k on YouTube
- Owned end-to-end creation and calendar management of social media content, promoting the company's mission to help people #reconnectnow in nature; achieved above-target metric improvements, including an 820% increase in profile visits and a 170% increase in engaged audience on Twitter and a 169% increase in engagement on Pinterest
- Performed cold outreach to target partners to negotiate and broker social media PR partnership campaigns/proposals
Co-Founder and Program Manager
CreativePOP - Global EdTech start-up connecting college students to young children
05.2020 - 05.2021
- Founded a tutoring start-up, CreativePOP, that allows college students to tutor children primarily from low-income families in Indonesia, reaching 600+ children and 220+ college students from over 10 countries to date
- Recruited, trained, and led cross-functional internal teams across business and creative functions; managed diverse projects including strategy and expansion, class and service development, website creation, marketing content creation, HR and financial practices, customer service, and budget tracking
- Created the start-up's first social media platforms and website, collaborating with graphic designers to create content that supported the company's branding and interests of target audiences
- Designed and lead monthly full-cycle recruitment, training, and management processes for a cohort of 30+ tutors
- Oversaw B2B partnerships, notably pitching a collaboration with Daegu International School to expand operations into South Korea and establish CreativePOP as an extracurricular activity for students at Daegu International School
Teacher
Swaton International Academy & SP Daechi Reading Town - English academy
12.2020 - 04.2021
- Taught English to classes of 1-5 students from Kindergarten to Grade 7 at Swaton International Academy; promoted in February 2021 to the larger sister academy, SP Daechi Reading Town, to teach English to classes of 33+ Korean students and provide regular phone consultations in Korean for parents regarding student performance
- Developed tailored class curricula focusing on enhancing English skills such as reading comprehension, vocabulary expansion, speaking, and writing across different genres
- Supported academy managers by independently managing student and curriculum databases
Web Assistant Intern
USC Annenberg Center for Health Journalism - Fellowship program for health reporting
03.2019 - 07.2020
- Performed final English convention edits and HTML media uploads for 10+ articles/week written by fellowship authors selected by the USC Annenberg Center for Health Journalism to report on community health; uploaded articles to the journalism site under time-sensitive deadlines
- Communicated with fellowship journalists to collect photos and audio recordings for articles; maintained organization of media files in Google Drive
Creative Marketing Intern
Constant Artists - Artist Management Company
09.2019 - 12.2019
- Performed administrative marketing tasks including tracking and updating records of social media marketing performance and ticket counts of artists clients
- Brainstormed content and provided strategy recommendations for the company Instagram account to marketing leadership
- Designed an email newsletter for the fans of an artist client using MailChimp
Marketing Intern
Dongwon F&B - Food division of Dongwon Industries, South Korea's largest fishing company
06.2019 - 07.2019
- Reported directly to the marketing manager of Richam, a top-selling food product; presented weekly insights from international market research and accompanied the manager to meetings with a third-party advertising agency and the food production facility
- Presented a 30-minute research and strategy proposal in Korean to the marketing team regarding the strategy and branding for the upcoming Instagram account of Richam and supporting international market analysis; account gained 4K+ followers within first 4 months of creation
Marketing and Translation Intern
Korean Federation For Environmental Movements
06.2019 - 06.2019
- Translated information between English and Korean on chemical hazard awareness for the department director
- Produced marketing blog articles on chemical hazard awareness for the Korean public
- Maintained data integrity by verifying the accuracy of quantitative data in chemical research
Education
Bachelor of Science - Business Administration International Relations
University of Southern California
Los Angeles, California 04.2001 -
Skills
Microsoft Office (PowerPoint, Excel, Word)
Interests
Social Inequity
Politics and International Relations
Speaking and Presentation Skills
Travel
Personal Branding and Fashion
Timeline
Apple Campus Leader
Apple
08.2021 - 05.2022
Community Engagement and PR Officer (Intern)
White Duck Outdoors - Outdoor & Sports Equipment Brand And Manufacturer
05.2021 - 08.2021
Teacher
Swaton International Academy & SP Daechi Reading Town - English academy
12.2020 - 04.2021
Co-Founder and Program Manager
CreativePOP - Global EdTech start-up connecting college students to young children
05.2020 - 05.2021
Creative Marketing Intern
Constant Artists - Artist Management Company
09.2019 - 12.2019
Marketing and Translation Intern
Korean Federation For Environmental Movements
06.2019 - 06.2019
Marketing Intern
Dongwon F&B - Food division of Dongwon Industries, South Korea's largest fishing company
06.2019 - 07.2019
Web Assistant Intern
USC Annenberg Center for Health Journalism - Fellowship program for health reporting
03.2019 - 07.2020
Bachelor of Science - Business Administration International Relations
University of Southern California
04.2001 -
Consultant (Customer Solutions - Functional)
West Monroe Consulting
8 2022 - 6 2023
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