Misha (MiKyoung) Kim

Role managing all activities of VisitBritain in South Korea, and ensuring activity is integrated across all channels alongside other UK government and business partners. It is also a strategic role to manage the development and implementation of VisitBritain’s strategy in South Korea.

Ÿ Worked with the Olympic Attache supporting Team GB and Paralympics GB by providing timely strategic assistance, logistical support and Korean specific information in particular during recce visits.

Ÿ Supported HMG's input into the two 2018 Winter Games by establishing a network of contacts across the Pyeongchang Organising Committee (POCOG) and the British Olympic and Paralympic Associations.

Ÿ Responsible for delivering a welcome reception(the largest event with 500 pax) for Team GB and VIPs(government and British Royal Family) by liaising with many different stakeholders involved whilst ensuring value for money.

Ÿ Supported cross-Embassy input by providing project management support including media-handling, consular preparations, VIP visits and promotional activities.

Ÿ Respondislbe for creating and implementing GREAT Campaign planning and strategy to support Country Business Plan, DIT and Media Team priorities.

Ÿ Coordinated and managed communication plan and media activities.

Ÿ Developed a digital campaign plan with internal digital team or external PR agency.

Ÿ Ensured all projects are evaluated against KPIs and that targets are delivered.

Ÿ Managed the GREAT budget, and monitoring and approving the procurement process for GREAT funded activities.