Moonhae Park

As a founding member, I am spearheading an exciting new chapter, embracing fresh challenges to drive innovation and success.

• Product Leadership: Serving as the Executive Producer for "Lost Dungeon," overseeing the entire development lifecycle and product vision.
• Marketing Strategy: Architecting comprehensive go-to-market strategies and marketing plans for all publishing titles to ensure maximum market impact.
• Operational Excellence: Establishing robust operational frameworks and service plans to deliver seamless player experiences across the publishing portfolio.

Entermate delivered exceptional success in the gaming industry, providing invaluable insights and surpassing all strategic expectations.

• Platform Leadership: Orchestrated the successful launch and operation of "Ilovegame.co.kr," establishing it as Korea’s premier webgame platform.
• Strategic Marketing: Led the end-to-end planning and execution of comprehensive marketing strategies to maximize brand presence.
• Portfolio Management: Successfully published over 30 titles in the Korean market, ensuring diverse and competitive service offerings.
• M&A & Expansion: Executed the strategic merger and acquisition of five game development studios, significantly scaling organizational capabilities.
• Operational Excellence: Managed daily operations and human resources for a workforce of 250 employees.

Launched my career by founding a startup, taking on the ambitious challenge of developing and publishing world-class gaming titles.

• Game Development: Directed the development process of "Chronicles of Spellborn," focusing on delivering a unique and immersive player experience.
• Strategic Publishing: Successfully introduced and published the global hit "Runes of Magic" in the Korean market, overseeing the entire localization and service strategy.

Played a pivotal role in the company's most successful era, spearheading the global expansion of a legendary IP.

• Global Expansion & Strategy: Orchestrated the end-to-end globalization of "Ragnarok Online," successfully launching and managing operations across Japan, Taiwan, China, SEA, North America, and Europe.
• Revenue Growth & Performance: Successfully achieved consecutive year-on-year revenue growth in the global market through data-driven optimization and market-specific strategies.
• Strategic Planning: Developed and executed comprehensive business expansion blueprints, outlining long-term vision and actionable roadmaps to ensure sustainable market dominance.
• Large-scale Team Leadership: Provided strategic leadership and daily management for the Global Division, overseeing a diverse workforce of 130 employees and fostering a high-performance culture.

Managed and spearheaded the overseas expansion of "Legend of Mir," a landmark IP that redefined the global gaming landscape.

• Market Pioneering (China): Orchestrated the licensing and market entry of "Legend of Mir" into China, achieving an unprecedented 100 million USD in revenue and a peak of 3 million concurrent users (CCU) during the early 2000s.
• Industry Impact: Beyond commercial success, this feat is credited with pioneering the modern Chinese gaming era and establishing the foundation for the region's massive growth.
• Collaborative Development: Strategically aligned and managed development schedules with Chinese publishers, ensuring rapid local content updates to meet specific regional player demands.
• Engagement Systems: Planned and executed dynamic event systems and in-game mechanics to diversify gameplay and maximize long-term user retention.

Managed high-profile global accounts at a Hyundai Group affiliate, leading comprehensive advertising and sports marketing initiatives for Kia Motors.

• Integrated Campaign Management: Served as a Lead Account Executive (AE), overseeing the end-to-end planning and production of Kia Motors' on/offline commercials and integrated marketing communications (IMC).
• Global Brand Strategy: Orchestrated and managed Kia’s worldwide advertising campaigns, ensuring consistent brand messaging across diverse international markets.
• Sports Marketing & Events: Successfully managed the Paris-Dakar Rally sponsorship and marketing operations, leveraging high-stakes sports events to boost global brand equity.