PAUL KOH

As cross-border travel marketing company, Openbay has offices in some of top travel destination countries in Asia Pacific and has a long-standing partnership with global card brands and card issuers, developing key merchant offer programs

• Secured contract with Visa Korea to develop 2023 Inbound Merchant Offer Program as their exclusive partner
• Successfully obtained government subsidy of approximately $500,000 over two years for incubating new, big data-driven mobile platform in partnership with KAIST and KETI (Korea Electronic Technology Institute)
• Developed and negotiated new Duty-free Merchant Network product with Visa Asia Pacific,slated for pilot launch in April 2023, first-of-its-kind offering in Asia Pacific
• Won contract with SK Planet, top loyalty reward and mobile wallet operator in Korea, to become their legally appointed sales representative in Asia Pacific region

As shareholding company and group affiliate of NK(global leader in fire-fighting systems for running vessels), The Safety Co, Ltd exclusively manages NK Group’s global sales and after sales network and is responsible for NK products installed on over 60% of all running vessels in the world

• Achieved significant growth in sales revenue and net profit, and improved cash flow, with 60% annual sales revenue growth and 72% gross profit growth YoY in FY 2020
• Established comprehensive global partnership network to triple market penetration and territory coverage in key regions, including USA, UAE, Singapore, Germany, Russia, Greece, Vietnam, and Netherlands
• Expanded public/government procurement market segment through successful bidding wins (7 in 2020) both directly and through distribution channels
• Led drive for maritime rule/policy changes with International Maritime Organization (IMO)
• Formed 50-50 joint venture with Singapore firm to establish strategic business presence in Singapore, most active and critical port in Asia Pacific
• Streamlined internal ERP system to improve manufacturing processes, including OEM vendor management, procurement, pricing, and order tracking
• Implemented new e-commerce platform to provide instant access to stock inventory, payment processing, and shipping instructions for corporate customers worldwide.

• Successfully entered Panasonic and Sony branded alkaline and lithium batteries in top two hypermarket retail channels in Korea,E-Mart and Homeplus, generating over $10 million sales revenue on annual base
• Executed monthly in-store promotional events to drive up sales during weekends and established product as new category leader at E-Mart
• Diversified retail business portfolio through a new partnership with Dufry, world's #3 duty-free operator, exclusively supplying portable multi-media products (JBL & Shure) and confectionery products (Fuzzy UK)
• Developed and executed online and offline go-to-market plan and sales guidelines for key distributors to cover and expand sale territory coverage to all key cities in South Korea

• Directed retail loyalty promotional marketing strategy for major Korean retailers (Hyper, SSM, & CVS), while building and managing relationships with clients' C-level decision-makers
• Utilized data analysis of key sales performance and customer shopping behavior to create customized, data-driven retail promotional rewards programs, resulting in measurable revenue increase of more than 6% during each program period
• Successfully negotiated and established new business relationship with Homeplus, South Korea's second-largest hyper-market retailer, to execute new customer acquisition promotions for their mobile products and home internet business units
• Diversified key client portfolio into credit card payment and banking industry, marking significant milestone in TCC's history as first country to do so.

• As head of business development division, managed key partner relationships with major card issuers (Samsung, BC Card, NACF, Woori Bank, IBK, and 5 regional banks), ensuring successful implementation of business plans to dominate card issuance (70% of Korean market)
• Successfully executed penetration strategies to expand Visa's presence among major merchants by cultivating new strategic relationships with T-Money (Seoul Public Metro), Homeplus, E-Land,Starbucks,and KT (with focus on transit, retail, and telecommunications industries), solidifying Visa's position as most preferred payment brand
• Spearheaded development and execution of Debit and Prepaid programs in Korea, adhering to Visa's rigorous standards and business practices to optimize card issuance, revenue, and profitability

• Orchestrated demand generation and customer acquisition strategies for all client consumer products
• Devised and implemented targeted sales strategies by customer segments and developed distributor channel road maps to optimize sales volume and penetrate new territories
• Collaborated with Asia Pacific Client Consumer Division to ensure optimal product positioning and accurate forecasting to meet local URM (unit, revenue, and margin) targets
• Established robust business review management system and processes to track daily/weekly business performance against corporate objectives and effectively managed marketing budget and partner funding
• Fostered close collaboration with Segment Marketing, PR, and other cross-functional teams to drive creation and dissemination of digital and hard print merchandising content.

• Led and managed successful Korea to Dalian, China transition project to establish Dell Korea Operations center in Dalian, China
• Fully managed overall program, critical global transition plan aimed at relocating operations to lower cost regions, developing cost-effective and time-bound plan for transition, and overcoming various geographic and regulatory challenges throughout project
• Collaborated closely with Dell China HR to attract, hire, and staff sales, technical engineers, and sales support team members, building robust organization of 100 employees for Korea business unit
• Built new training team and developed ramp-up plan for new hires, overseeing local (Korea) training programs to ensure optimal performance of new team
• Managed overall program budget, ensuring all spending fell under global guidance, and stationed in Dalian for one year as GM for Dalian Korea operation

• Managed and led 3 high-visibility new product launches with significant strategic and revenue potential
• Organized and executed corporate marketing events to drive up product sale revenue by 25%
• Carefully planned and tracked product release schedules across all functions, achieving 100% delivery within targeted timeline
• Oversaw 7 customer migration and support program for new service upgrades in line with core business strategy.
• Addressed and resolved technical, financial, and operational concerns by working with team members and directors
• Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure

• Developed and implemented highly successful marketing strategy targeted at Asian residential market
• Served as key liaison between product management and marketing departments, effectively aligning marketing initiatives with product development objectives
• Created and delivered powerful marketing tools to drive product awareness and executed quarterly market penetration promotion programs to drive up new customer contact volume by 60% and outbound call closure rate by 23%.