Paul (Yongtak) Lee
Country Manager/Managing Director
Seoul,South Korea
Summary
Resourceful Country Manager with expertise in new business development, and exceptional communicator with first-rate problem-solving and negotiation skills. Recognized for delivering record-breaking revenue and profit gains within highly competitive markets.
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Performance-oriented Sales Leader offering exceptional record of achievement. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets.
Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
36
36
years of professional experience
9
9
years of post-secondary education
Work History
Country Manager/Managing Director
Educational Testing Service (ETS)
Seoul
06.2007 - Current
- Opened the Korea office as the first employee in Korea and established solid business relationships with Country Master Distributors and ETS Preferred Networks for all ETS products and services.
- Played a crucial role in growing the total revenue up to $100 million in 2022 by demonstrating expertise in management and leadership roles.
- Successfully persuaded Senior Management to move important operations of a flagship testing product to South Korea in order to cover the whole Asian and Oceania regions including India, which is considered the very first decision to move the operation outside the US.
- Write and share monthly market update report by gathering information on competitor activities and market trends to enhance strategic decision-making.
- Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
- Recruited, trained and coached ten member team to support company growth.
- Implemented digital marketing campaign strategies to elevate brand awareness and increase market share in existing markets.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
Senior Commercial Specialist
The US Department of Commerce of the US Embassy in Seoul
Seoul
04.1992 - 05.2007
- Worked as the most senior Korean staff to help US firms to advance into the Korean market.
- Played significant roles to close important mega mission deals with the Korean government, such as F-15 fighter project and nuclear reactor projects.
- Worked as the primary contact with major trade/industry associations and key government agencies.
- Organized and let a series of trade mission to the US comprised of more than fifteen Korean companies interested in investment and doing business in the US.
- Conducted research, gathered information from multiple sources and wrote four market research reports per year.
- Developed idea of team-building activities to enhance working relationships.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Drove operational improvements which resulted in savings and improved profit margins.
Sales Manager
NCH Korea
Seoul
09.1986 - 03.1992
- Won the prize of 'Salesman of the Year in 1992 and 1992.
- Developed more than 200 new accounts and led account planning strategy sessions aimed at retaining and acquiring customers and increasing business opportunities.
- Established and cultivated solid business relationships with new or existing customers.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.
- Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
- Recruited and hired top-level talent to add value and expertise to sales department.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
Education
MBA - Marketing
Yonsei University
Seoul, South Korea 09.1992 - 02.1995
Associate of Science - Economics
Yeungnam University
Daegu, South Korea 03.1980 - 02.1987
Skills
Country launch
undefinedTimeline
Country Manager/Managing Director
Educational Testing Service (ETS)
06.2007 - Current
MBA - Marketing
Yonsei University
09.1992 - 02.1995
Senior Commercial Specialist
The US Department of Commerce of the US Embassy in Seoul
04.1992 - 05.2007
Sales Manager
NCH Korea
09.1986 - 03.1992
Associate of Science - Economics
Yeungnam University
03.1980 - 02.1987
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