Pei Wong

• An expert in Strategic Communication with academic and industry experience.
• Sought after interviewee by media for commentaries and quotes related to influencer marketing, content marketing, crisis communication or issues in corporate communication
• Graduate and Undergraduate courses taught: Reputation and Crisis Management, Branded Content Marketing and Campaigns, Issues in Advertising, and Public Relations Writing.
• Created extensive industry relationships in government, technology, advertising and public relations to benefit partners and students.
• Enhanced the School's visibility by supervising students to win awards in numerous international and local competitions- such as D&AD, ICCO Worldwide PR, IPRS, AKQA Future Lions and the Crowbar.

• Raised overall program success by developing a more robust and current curriculum, and attracting industry C-suite leaders and Professors to teach in the programme.
• Increased enrollment numbers by creating targeted marketing materials highlighting program strengths and successes.
• Enhanced students' experience and learning environment through collaborative industry partnerships.

• Current Project: DMV Global Shipping: Consultant for an Employer Branding Series as part of corporate reputation and recruitment efforts. A series of 8 content videos are being planned and shot with executive interviews, onsite and drone footage incorporated into the narrative.
• Consultant for Speedoc - a telemedicine provider - on ad hoc basis. My main role is to advise them on corporate governance, policies and crisis communication.
• Advisor to NTU Chief of Communication for their Brand Communication campaigns and Crisis Management including the development and launch of social media campaigns, anniversary campaigns and messaging during a crisis. Go-to person for WKWSCI related media and crisis situations.
• Advisor to Ministry of Defence Strategic Communication Panel providing consultation on crisis management and messaging for various government campaigns related to Singapore's
• Consultant for RSAF Corporate Communication team to evaluate their internal communication strategy and campaign proposal.
• Committee member for Infocomm Media Development Authority to advise on Chinese content programming, censorship ratings and regulations, and evaluate funding for various programmes including Public Service Broadcast funds for Mediacorp.

As the Global Head of Brand and Marketing for Detroit Electric, my role is to set up the network agencies and team for Marketing Communication functions and work with regulatory bodies and/or interest groups to advance the development of electric cars in the city or country. The start-up was founded by the former CEO of Lotus-Proton.

• Worked with the founder to set up a global office for its corporate communication and branding campaign.
• Developed new business entry plans and identified the relevant resourcing and agency needs in each market.
• Implemented thought leadership and corporate reputation management programme including a high-profile CEO round table with Energy Market Authority Singapore and McKinsey & Company – International Energy Week 2019 at Shangri la Hotel - to increase awareness of the issues and development challenges facing the electric car industry from a manufacturer's perspective.
• Organised broadcast and radio interviews e.g. CNBC, CNA, regulatory and policy meetups, keynote speaking opportunities for executive profiling.
• Developed brand strategy and campaign to position Detroit Electric as the affordable, built for urban driving sedan to democratize how people perceive electric cars.
• Met with regulatory bodies in Detroit, Michigan to present proposals for federal and state funded development programs and to conduct due diligence for the takeover Saturn Car Manufacturing plant
• Lead the brand pitch as part of a due diligence process for to secure funding with Genting and other interested venture capitalists.
• Lead the global pitch for a special lobbying PR program to influence local policies in favor of electric car implementation.

To communicate the story about Cisco Consumer

• To communicate the story about Cisco Consumer products to excite and engage consumers in anticipation of new category products in the home wireless space such as Linksys routers and Flip Ultra Pocket video camcorders (made for social media).
• Oversaw brand strategy. corporate communication strategy and customer focused integrated campaigns.
• Lead a regional team and was responsible for 10 markets and all aspects of branding, public relations, marketing, media promotions and advertising.
• The team was dissolved when Cisco decided to focus on its Enterprise business.

• Enhanced brand visibility by spearheading public relations initiatives, social media management, and content creation.
• Managed creatives such as graphic design, layouts and copywriting for regional marketing initiatives.
• Developed and executed targeted marketing plans for optimal market penetration and revenue growth.
• Managed trade show participation, ensuring strategic booth placement and effective event execution for maximum return on investment.

• Promoted internally from Business Development Director, Country Manager to Vice President of Marketing.
• Pioneered the launch of the smart phone category in the mobile and telco space.
• Worked with HTC, formerly an OEM for mobile devices and built the brand of O2 devices from zero start.
• Spearheaded product launches for O2 suite of mobile devices, coordinating cross-functional teams to ensure successful market entry and adoption.
• Set up distribution networks and channel marketing.
• Worked with regional telco partners and banks to launch co-marketing programmes.
• Oversaw global and regional branding efforts, ensuring a consistent brand message across all channels of communication in over 10 markets.
• Enhanced company reputation by executing successful public relations efforts and maintaining strong media relationships across Asia Pacific.
• Implemented analytics tools to track campaign performance, making data-driven adjustments for optimal results.
• Directed market research initiatives to gain valuable insights into consumer behavior trends and preferences, informing future strategy decisions.
• Drove customer acquisition, developing strong engagement with KOLs, on forums, and websites.
• Expanded market presence through the identification of new opportunities in emerging markets or untapped customer segments.
• Managed trade shows and industry events to showcase company offerings, generating qualified leads for business growth.