Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic

Phoebe Yao

Cultural Insider & Events Liaison
Ontario

Summary

Dynamic Global Marketing Strategist with proven success at Asia Lab, specializing in celebrity outreach and brand partnerships. Expert in data analytics and project management, I spearheaded campaigns that secured high-profile collaborations and enhanced social media engagement by 28%. Adept at cross-functional leadership, I drive growth strategies and foster industry relationships.

Overview

2026
2026
years of professional experience
4
4
Languages

Work History

Global Marketing PD/Business Strategist

Asia Lab
04.2025 - 07.2025
  • Manage global celebrity and influencer outreach, with a primary focus on U.S.-based talent for brand collaborations and partnerships.
  • Led email marketing campaign targeting global influencers and celebrities, resulting in 3 high-profile partnerships
    Initiate and develop creative proposals for content creation, aligning with brand goals and campaign strategies
  • Lead communication with celebrities and influencers, negotiating terms and coordinating deliverables
  • Oversee and curate the company’s Instagram presence, including content planning, posting, and engagement
  • Serve as on-set production coordinator, particularly during interviews and high-profile shoots
  • Supervise cross-border project management between Korea and the U.S., ensuring seamless execution and timely delivery
  • Built and launched a scalable website platform using Webflow and Shopify to support both D2C and B2B operations, enabling seamless e-commerce and brand presence across channels
  • Conducted market research and competitor analysis, providing actionable insights that drove business growth initiatives.
  • Restructured internal processes by leveraging technology advancements that led to increased efficiency throughout the organization.
  • Evaluated organizational structures and implemented best practices in change management, fostering a culture of continuous improvement within the company.
  • Established new relationships with key industry partners, expanding the company's network and generating valuable leads for future opportunities.

Global Marketing Intern

Asia Lab
10.2024 - 04.2025
  • Conducted market research to identify target audiences and optimize marketing efforts.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
  • Assisted in creating written, video, and image content for marketing channels.
  • Enhanced social media engagement through regular posting and audience interaction.
  • Coordinated global artist outreach for Asia-wide campaigns, resulting to work with 5 top talents from film, drama, and music
  • Plan, produce, and market products, programs, and services in collaboration with Asian artists.
  • Plan, Email, and Gather Top Asian artists around the world to participate in Hollywood’s “The Unforgettable Gala x OneASIA” 22nd annual film award ceremony held by Character Media and Asia Lab.
  • Produced short-form video content for social media, generating 28% higher engagement on branded TikTok and Instagram posts
  • Designed logo and website for brand identity.

VIP Representative

Stars Collective X Rosalynn Spring Picnic 2025
05.2025 - 2025
  • Developed strong relationships with frequent guests, anticipating their preferences.
  • Over a dozen vendors with food + drink product samples and giveaways live DJ sets from Yukinori, Jinny Ohh + Durian. People expands from artist, creatives, and/or filmmakers background come together for a network party.

Event Coordinator Volunteer

Trip.com
03.2025 - 2025
  • Assisted as a backstage staff volunteer during G-Dragon’s 2025 “UBERMENSCH” World Tour in Seoul, in collaboration with Trip.com (China). Supported event logistics and VIP guest management during two high-capacity shows.
  • Coordinated schedules and timelines for events.
  • Managed event logistics and operations.
  • Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
  • Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.

Reporter/Content Creator

Asia Lab
12.2024 - 2024
  • I have worked on the Character Media and GoldenTV presented Award Ceremony, the 22nd Unforgettable Gala, celebrating Asian Pacific Islander (API) achievements in the U.S. on the behalf of Asia Lab. This prestigious event airs nationwide on ChimeTV and is available for streaming on GoldenTV. https://unforgettablegala.com/
  • Conducted in-depth interviews with key artists, providing comprehensive perspectives on relevant issues.
  • Captured and edited audio, video and photographs to provide multimedia content to enhance stories.

Assistant Director of Events

NewFilmmakers Los Angeles (NFMLA)
2019 - 2019
  • Ensured seamless event experiences by overseeing all aspects of event coordination, from registration to post-event followup.
  • Streamlined event logistics for improved efficiency and reduced costs.
  • Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems and trained and supported team members and volunteers.

Assistant Director of Events

NewFilmmakers Los Angeles (NFMLA)
2018 - 2018
  • Managed a high volume of clients as assistant to the Events & Outreach Director.
  • Collaborated with cross-functional teams to successfully execute large-scale events.
  • Facilitated effective communication among team members, resulting in smooth operation during high-pressure situations.
  • Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems and trained and supported team members and volunteers.

Education

Bachelor of Arts - Media Arts Production

Emerson College
Boston, MA
04.2001 -

Skills

  • New market entry
  • Scenario planning
  • Cross-functional team leadership
  • Brand strategy
  • Data analytics
  • Teamwork and collaboration
  • Growth strategies
  • Project Management
  • Strategic Marketing Management
  • Social Media Outreach
  • Marketing Planning
  • Community Outreach
  • Celebrity/Artist Outreach

Software

Adobe Suite

Figma

Autodesk Maya

Canva

Timeline

VIP Representative

Stars Collective X Rosalynn Spring Picnic 2025
05.2025 - 2025

Global Marketing PD/Business Strategist

Asia Lab
04.2025 - 07.2025

Event Coordinator Volunteer

Trip.com
03.2025 - 2025

Reporter/Content Creator

Asia Lab
12.2024 - 2024

Global Marketing Intern

Asia Lab
10.2024 - 04.2025

Bachelor of Arts - Media Arts Production

Emerson College
04.2001 -

Assistant Director of Events

NewFilmmakers Los Angeles (NFMLA)
2019 - 2019

Assistant Director of Events

NewFilmmakers Los Angeles (NFMLA)
2018 - 2018

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Phoebe YaoCultural Insider & Events Liaison