Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Timeline
Generic

RENASIR RAMADHANA

Seoul

Summary

With 4+ years of experience in the skincare and beauty industry, particularly with leading Korean brands, my focus is on driving sales through impactful influencer collaborations that resonate with diverse audiences. I excel in crafting compelling brand stories, forging strong partnerships, and implementing comprehensive 360 marketing strategies across the SEA region and global markets. In the B2B space, I leverage global market trends to develop effective strategies, strengthen key account relationships, and optimize sales growth. My dedication lies in bridging markets and expanding our brand's global presence, ultimately making a lasting impact in the beauty world.

Overview

5
5
years of professional experience

Work History

Global Marketing Assistant Manager

AXIS-Y
01.2023 - Current
  • Spearheaded TikTok and Instagram strategies, resulting in over 20M views on TikTok and 10M views on Instagram across the SEA region
  • Led Shopee and Tokopedia product launches in SEA, managing end-to-end project execution and ensuring successful campaigns
  • Played a crucial role in addressing counterfeit issues, helping to delist problematic products in SEA and protecting brand reputation
  • Developed partnerships with over 700 KOLs, influencers, bloggers, and agencies, driving 27M total views in the SEA region
  • Planned and executed brand events, pop-up experiences in SEA and NYC, and promotional campaigns to boost awareness
  • Oversaw 360 marketing initiatives, including market research, benchmarking, and tracking KPIs for consistent growth
  • Organized a Brand Ambassador campaign in Malaysia with top celebrities, planning the budget and strategy, leading to an 80% sales increase at launch
  • Assisted in the Eye Serum campaign, achieving 105K units sold during the launch period
  • Expanded the brand's presence to 700 Watsons stores in Malaysia and 30 Sociolla stores, securing significant retail growth

Overseas Sales B2B

NACIFIC
09.2021 - 01.2023
  • Expanded global sales by pursuing new B2B opportunities and developing partnerships across the USA, Australia, GCC, Europe, and Asia, leading to increased market penetration
  • Acquired 15+ new clients through online fairs, direct outreach, and conference calls, and strengthened client relationships by delivering updated marketing materials and organizing product training sessions
  • Negotiated contracts and secured distribution agreements with exclusive partners, driving Nacific's growth in high-demand regions
  • Conducted market research on product trends and new ingredients, contributing to the development and launch of three new product lines tailored to market demands
  • Managed export processes for cosmetic products, including handling purchase orders and ensuring compliance with regulatory requirements (e.g., export licenses, certificates of origin)
  • Led social media campaigns and content creation across global platforms (Instagram, YouTube, TikTok), increasing engagement through live-streaming and promotional content
  • Translated marketing content from Korean to English and Korean to Indonesian/Malaysian, ensuring localization and cultural relevance for international markets
  • Managed the global website, setting up promotions, updating product listings, and enhancing the online shopping experience for B2C customers

Overseas Sales & Marketing Assistant

Hayejin Cosmetics
11.2020 - 09.2021
  • Managed markets in Indonesia, Malaysia, Singapore, Thailand, and the Philippines, overseeing Shopee and Lazada brand stores, including inventory restocking, product listings, and sales monitoring
  • Planned and implemented marketing strategies, executing campaigns that aligned with local market trends to drive sales growth and brand recognition
  • Handled customer inquiries and provided support to ensure a high level of customer satisfaction
  • Produced social media content, including photo and video editing for promotional campaigns, while maintaining brand aesthetics and tone
  • Identified and collaborated with KOLs, influencers, and celebrities, enhancing brand visibility through impactful partnerships
  • Live-streamed product promotions on SNS platforms to engage audiences and increase awareness of Hayejin's offerings

Product Planner

UA Media Company
09.2019 - 02.2020
  • Translated and interpreted between Indonesian, English, and Korean for various content, ensuring accurate and culturally appropriate communication
  • Conducted market research on the Indonesian market, providing insights to support content production and sales strategies
  • Scheduled and prioritized tasks to manage daily activities effectively, meeting project deadlines

Education

Bachelor of Business Administration -

Myongji University
08.2020

Korean Language Program - Level 4

Myongji University
07.2015

Graduated Class of 2014 - Accelerated Program

Jubilee High School
07.2014

Skills

  • Proficiency in Microsoft Office & Mac OS
  • Global Partnerships
  • Digital Marketing
  • Client Acquisition
  • Social Media Management
  • Public Relations (PR)
  • Leadership
  • Communication
  • Event Management
  • Collaboration Skills
  • Teamwork
  • Video Editing
  • Content scheduling
  • Event Coordination
  • Sales expertise
  • Social Media Posts
  • Content Creation
  • Business Communications
  • Marketing campaigns
  • Email Marketing

Languages

Bahasa Indonesia
Bahasa Melayu
English
Korean

Personal Information

  • Visa: E - 7
  • Nationality: Indonesia

Timeline

Global Marketing Assistant Manager

AXIS-Y
01.2023 - Current

Overseas Sales B2B

NACIFIC
09.2021 - 01.2023

Overseas Sales & Marketing Assistant

Hayejin Cosmetics
11.2020 - 09.2021

Product Planner

UA Media Company
09.2019 - 02.2020

Korean Language Program - Level 4

Myongji University

Bachelor of Business Administration -

Myongji University

Graduated Class of 2014 - Accelerated Program

Jubilee High School

Similar Profiles

CREATE PROFILE
RENASIR RAMADHANA