Sangduck Lee
Product Lead / Partnership Management
Paju-si
Summary
Dynamic product leader and partnership management with a proven track record, excelling in product strategy and customized content development. Leveraged data-driven decision making to enhance partners engagement and drive successful collaborations.
Product professional with strong background in driving innovation and leading cross-functional teams to deliver impactful solutions. Strong focus on fostering collaboration and adapting to evolving project needs. Known for strategic thinking, effective communication, and results-driven approach.
Achieved significant sales growth through innovative marketing campaigns and strong relationship management, consistently exceeding targets in the competitive education sector at two global companies.
Overview
30
30
years of professional experience
Work History
Product Lead
McGraw Hill
08.2014 - 04.2025
- Ensured content strategy and author and educator selection for product development in higher education, professional, medical, and K-12 (English learning).
- Built strong relationships with key industry partners, exploring opportunities for collaboration on joint ventures, or co-marketing initiatives (Connect / Aleks).
- Conducted market research to identify customer needs and preferences, informing the development of new products.
- Implemented agile methodologies for efficient project management and streamlined communication between teams.
- Negotiated contracts with vendors and suppliers, securing favorable terms that benefited overall project goals.
Sr. Acquisitions Editor
Pearson
10.2010 - 05.2014
- Established productive relationships with authors that fostered open communication channels throughout the editing process.
- Maintained up-to-date knowledge of industry trends and competitor activities to stay ahead in the market.
- Negotiated favorable contract terms for both parties, balancing company interests and author satisfaction.
- Maintained detailed records of customer (instructors/students) interactions, ensuring proper follow-up and resolution of issues.
- Implemented creative marketing campaigns in collaboration with partners, resulting in increased brand awareness and customer acquisition.
Senior Sales Manager
Sigma Press
01.2002 - 10.2010
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships in the higher education and professional industries.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
- Connected with prospects through trade shows, cold calling, and local-area networking with professors, instructors, and subject experts in universities and institutions.
Sales Manager
Pan Korea Book Corporation
01.1995 - 12.2001
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success in the higher education industry.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Elevated brand visibility, coordinating with marketing to launch successful promotional campaigns.
Education
MBA - Business
Hankook University of Foreign Studies
Seoul 04.2001 -
Bachelor of Arts - Business
Korea National Open University
Seoul 04.2001 -
Associate of Science - Aeronautical Engineering
Inha Technical College
Incheon, South Korea 04.2001 -
Skills
Product strategy
Partnership development
Customer engagement
Additional Information
- Strong connection with +1,000 professors, instructors and subject experts.
- Experienced various projects with local partners (publishers, start-ups and institutions)
- Committed learning content development with +100 universities (professors/university learning centers)
- Enhanced business relationship with edutech and academic associations.
Timeline
Product Lead
McGraw Hill
08.2014 - 04.2025
Sr. Acquisitions Editor
Pearson
10.2010 - 05.2014
Senior Sales Manager
Sigma Press
01.2002 - 10.2010
MBA - Business
Hankook University of Foreign Studies
04.2001 -
Bachelor of Arts - Business
Korea National Open University
04.2001 -
Associate of Science - Aeronautical Engineering
Inha Technical College
04.2001 -
Sales Manager
Pan Korea Book Corporation
01.1995 - 12.2001
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