Sangheon Song (Mr.)

• Manage Distributors to deliver CI business targets in country and ensure that the business is aligned to the CI strategy.
• Leverage the benefit of Distributor as an extended arm of BP in Korea through training and building a culture of value selling.
• To ensure Distributors are effectively motivated through marketing and technical support, including product launches / advertising activities; and technical training / trouble-shooting / product quality assurance.
• Manage key relationships with internal colleagues, government, and external customers, Distributor, OEM, global key accounts.
• To support Distributors to grow the CI business in S.Korea and increase master brand awareness
• Price management in line with the market competitive activities, COGS movement and alignment to CI Strategic pricing policy.
• To ensure that the Distributor work within the BP guidelines for credit term, code of conduct and HSSE.
• Will work closely with local and regional GSC to evaluate and recommend optimal supply options to the Distributor in the new model
• Implement any price management or adjustment when necessary and maintain the agreed price structure in the market place; and including updating price and other related information in JDE.
• Assist in providing market reports and other sales reports from BO / JDE.
• Together with Distributor assist in providing accurate sales forecasts to the GSC and maintain sufficient inventory by timely replenishment of stock.
• Ensuring the proper Order to Cash process is followed.
• Monitor and reporting ASP expenses and ensuring expenses are within the given budget.
• Ensuring all operations is done with full compliance to BP HSSE and Ethics standards.

Highlights:

1. Zero HSSE & COC issues

2. Growth Strategy developing and Implementing:

A. new business channel model e.g., super distributor.

B. Strategic business development: Aerospace parts, Robotics, Metal working, Machining, Heavy industry, and Wind sectors

3. Delivered business plan (T/O, GM, and Strategic development area) untilY2021 and make turning around from Y2022 while covid19 crisis

• Responsibility in Financial performances for Solution Acrylic PSA in Asia Pacific.
• Global Coordination team member (GCT) of Solution Acrylic PSA as representative of Asia Pacific
• A global project, optical PSA for display, development business leader
• Team leading on Sales, TCS and Product development: Identified team weak points and implemented corrective actions to resolve concerns.
• Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
• Maintained compliance with company policies, objectives, and communication goals.
• Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
• Achieved results by working with staff to meet established targets.

Highlights:

1. Growth Strategy developed and Implementing.

2. Leverage China Solution Acrylic PSA plant volume by new business developments.

3. Every month make break record sales and volume delivery.

• Improved account management by predicting potential competitive threats and outlining proactive solutions.
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
• Positioned global capabilities to expand market share.
• Built and maintained strong client relationships to drive business growth.
• Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
• Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
• Analyzed key competitors to respond to competitive threats.
• Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
• Analyzed sales and customer data to identify trends and opportunities for increased profitability.
• Developed and delivered presentations to key customers to position products and services.
• Created sales forecasts to target daily, monthly and yearly objectives.
• Conducted economic and demographic research and analysis to produce critical reports.
• Analyzed sales to manage life cycle of product, inventory models and selling rates.
• Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
• Maintained current knowledge of evolving changes in marketplace.
• Met existing customers to review current services and expand sales opportunities.
• Consulted with businesses to supply accurate product and service information.
• Set and achieved company defined sales goals.
• Developed, maintained and utilized diverse client base.
• Negotiated prices, terms of sales and service agreements.
• Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
• Monitored service after sale and implemented quick and effective problem resolutions.
• Developed and maintained strong working relationships with professionals within assigned territory.
• Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
• Built diverse and consistent sales portfolio.
• Attended monthly sales meetings and quarterly sales trainings.
• Quoted prices, credit terms and other bid specifications.

Highlights:

1. Aggressive top line growth (pre-year vs. +350%, Budget vs. +320%)

2. Strategy development and implement.

3. Increasing working capital.

4. Keep Profit improvement while Y2008~Y2009 FX rate crisis.

National Starch & Chemical Ltd. had merged by Henkel

• Sales responsibility in Automotive, Building component, Electronics, Flexible lamination, Industrial PSA, Medical PSA, Transdermal, Textile, and Woodworking applications as team leader.
• Team management and personal developing for 5 Sales representatives and 1 Customer service clerk: Managing more than 180 accounts and 6 agencies directly
• Market intelligences: DISPLAY, Automotive, Filter, PSA, and medical etc.
• Safety and quality improvement activities
• Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
• Met with clients, delivering presentations, and educating on product and service features and offerings.
• Established and cultivated solid business relationships with new or existing customers.
• Evaluated performance against goals and implemented appropriate development plans.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
• Prepared sales presentations for clients showing success and credibility of products.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Built relationships with customers and community to establish long-term business growth.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
• Communicated product quality and market comparisons by creating sales presentations.
• Managed accounts to retain existing relationships and grow share of business.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

Highlights:

1. Newly create capital is 2,500MM WON from Automotive interior application, RO Filter element, Protection tape for Backlight unit of TFT-LCD, medical skin contact PSA, and Transdermal.

2. New Market and application development.

3. Increasing working capital by reducing Debtor days and terminate SLOB.

4. Keep Profit improvement

5. No medical case and injury.

• Industrial application adhesive and sealant development.
• Polyurethane polymerization, Polyurethane dispersion, and formulation technology developing for Automotive and electronic devise.
• Technical service for automotive interior trim application in Asia Pacific
• Technical training to China automotive sales team and customers
• Reviewed technical documents and collaborated on customized design to achieve process improvement and compliance.
• Presented business leaders with ROI estimations to drive project planning.
• Researched and adopted new technologies to add value to existing offerings.
• Developed technical requirement documentation for products and customers.

Highlights:

1. Develop 1K High heat resistances Solution Chloroprene Rubber product developing for Auto interior trim.

2. New business launching and technical support for China Automotive market (SH GM, Volkswagen, Ford, etc.)

3. Accounts support by proactive technical service call, which is more than 5 times per week and provide technical presentation to promote current and new product for industrial applications.

• Polymerization of Acrylics and formulation for optical purpose PSA.
• Evaluation Physical and Mechanical property of PSA for Optical film.
• Pilot scale production for optical purpose polymers.
• Production line set up for Polarized films at Chung-ju plant, LG Chemical.
• PSA for retro-reflective sheet and decoration sheet development
• Performed research into study topics to increase knowledge and to provide valuable contributions.
• Wrote research papers, reports, reviews, and summaries regarding Polymers
• Determine data-set correlations while initiating qualitative functions.
• Advised or assisted in obtaining patents or meeting other legal requirements.
• Conferred with scientists, engineers or others to plan or review projects or to provide technical assistance.
• Worked as member of integrated project team in highly collaborative work environment.
• Performed accurate quantitative analysis of targeted data research, collection and report preparation.
• Reviewed technical and professional publications and journals to stay current on recent literature and make more strategic research decisions.

Highlights

1. Set-up PSA formulation and its pilot scale running for Polarize film.

2. Set-up internal standard for Polarized film and industrial tapes.

3. Support production set up for Polarized film.

4. Technical support for Retro-reflective film, and decoration tapes.

5. New formulation build-up for retro reflective sheet.

6. Product analysis by FT-NMR, FT-IR, UV, SEM, TEM, Electro-microscope, GC, GC-Mass, Prep-GC, GPC, Prep-GPC, DSC, and RMS etc.

7. Twice patented for optical clear PSA.