Seayeon (Stacy) Park

[Manage Both B2C and D2C Global Business]

• Define, design, and execute cross-border business processes, templates, product & price strategy, working cross-functionally and across the organization
• Lead and run the overall onboarding process of Amazon(Japan, Australia), Shopee(Taiwan, Singapore)
• Structured and Manage .com business(Shopify) in Taiwan
• Ensure the best in class execution of customer acquisition and retention strategies including SEO, Paid Media, CRM, Social and emerging platforms
• Established the CX and CRM development roadmap on the e-commerce platform(Shopify)
• Implemented the strategic integration of consistent relevant marketing messages across the Website and digital channels of distribution

[Support Client Business and Build US B2B Dealership Ability]

• Responsible for end-to-end account management including oversight to order acquisition through order delivery, profitability with accounts, management and resolution of all credit claims, client compliance issues, etc.
• Improve operational excellence through identification and execution of initiatives that create efficiency, remove obstacles, or create improved processes and approaches to the business
• Explore new business opportunities through proposing new category/product
• Establish and maintain consistent relationships internally and externally

[Build E-Capabilities and Obtain Go to Market Strategy]

• Run the overall Amazon US's cross-border e-commerce business and other platforms(Wayfair) to deliver the quarterly and annual business plan
• Monitor, analyze, and report on the performance and ROI of Amazon Ads, utilizing data-driven insights to optimize and improve results
• Develop monthly strategic sales and marketing plans that incorporate business insight and goals to achieve sales and profitability targets that align with brand objectives
• Full grasp of all digital KPIs and accountable for P&L including delivery of recurring performance reports, budgets, and projections
• Conduct market and potential clients research for our target category(Home office furniture, Kids furniture)
• Research and explore new business and market opportunities(Gaming furniture in Amazon US, Costco)

[Develop and Implement Strategic Marketing Plan and Communication]

• Manage social media planning, campaigns on platforms including Meta(Instagram, Facebook), LinkedIn, Pinterest, Google
• Oversaw content creation such as new product shoots, product-promoting videos, live commerce, PR article for seasonal initiatives and product drops across to be used on online channels
• Executed multiple influencer marketing campaigns, obtaining a strong understanding of the influencer, creator, and community landscape
• Worked closely with the marketing, brand management teams to optimize the guide contents to coincide with new marketing and product launches
• Implemented and structured online customer service, 'Answerbot'(Zendesk), to promote positive and consistent user experience and communication ensuring brand loyalty