Seohyun Park

Commercial professional with 10+ years’ experience supporting sales growth, market entry initiatives, and commercial performance across retail and FMCG in APAC. Experienced in contributing to localized, data-backed go-to-market strategies, assisting in the preparation of annual business plans, and supporting A&P budget allocation processes. Skilled in tracking sell-in/sell-out performance, monitoring KPIs, and providing insights on sales trends, consumer behavior, and shopper engagement. Capable of coordinating product launches, supporting BTL campaign execution, and maintaining in-store activation standards in collaboration with sales, marketing, and retail teams. Experienced in supplier liaison, operational coordination, and assisting with corrective action planning to achieve sales and margin objectives. Currently developing a Korean skincare brand for the GCC market, leveraging OEM/ODM manufacturer networks and building knowledge of K-beauty retail dynamics. Native in Korean, fluent in English, with a collaborative, data-driven approach to supporting brand growth across multi-channel retail environments.