Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Generic

Seon-hwa Lee

Merchandiser
Seoul

Summary

Results-oriented business development professional with over 7 years of experience in sourcing, category planning, and platform operations within the food and health supplements sector. Skilled in building and nurturing long-term partnerships with diverse brand partners. Proven success in expanding brand presence and driving revenue growth through market trend analysis and strategic sales planning.

Overview

8
8
years of professional experience
1
1
Certification
3
3
Languages

Work History

Merchandiser/Category manager, Health food Team, T-commerce division

KT Alpha
01.2018 - Current


  • Drove an average annual sales growth of 130% and exceeded KPIs by 110% through onboarding competitive brands and implementing strategic sales planning
  • Launched 120+ new SKUs in collaboration with over 100 food and supplement brands, driving category growth, expanding product assortment, and reinforcing strategic brand partnerships on TV and e-commerce platforms
  • Designed customized marketing strategies, including mobile live commerce and platform resources, resulting in a 175% sales increase for key brands
  • Leveraged market data analysis to plan and launch exclusive products, generating ₩1B revenue within six months

Education

BBA - Chinese, Logistics

Inha University
Incheon, South Korea
04.2001 -

Skills

  • Brand Management & Partnerships
  • Commerce Platform Operations
  • Category Management & Product Planning
  • Market & Data Analysis
  • Strategic Thinking & Problem Solving
  • MS Excel, Word, PowerPoint – Advanced

Software

Microsoft Word

Microsoft Excel

Microsoft Powerpoint

Certification

Certified Retail Manager (Level 2), May 2017

Timeline

Merchandiser/Category manager, Health food Team, T-commerce division

KT Alpha
01.2018 - Current

BBA - Chinese, Logistics

Inha University
04.2001 -

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Seon-hwa LeeMerchandiser