Seorin Lee

• Formulated a comprehensive mid-to-long-term strategic plan through case studies and research
• Delved into brands renowned for their stable brand architecture to understand the intricate relationship between the mother brand and its sub-brands, serving as a benchmark for our strategy

• Managed the overall operation of the PUBG Esports Global Partner Team Program
• Researched other esports and sports league structure for annual tournament schedule planning
• Reviewed tournament participation agreements for global tournaments and licensing agreements for third party organizing events
• Planned and operated on-site fan meet-up events for offline global tournaments

• Participated in the planning department and widened the experience in the media industry

• Penned National Basketball Association (NBA) related articles in Korean to target NBA fans in South Korea

• Supported journalists, photographers, and reporters by guiding them to the appropriate press conference rooms

• Worked as the leader of the press service operations assistant group and actively supported the manager