Marketing and business analytics graduate with hands-on experience in digital campaigns and offline activations, including product launch pop-up stores. Skilled in market research, data analysis, and creative strategy, with internship experience at Cheil Worldwide, Innocean-s, and KOTRA. Passionate about performance-driven marketing and delivering consumer-centric brand solutions.
Planned social content for Hyundai Motors Global Innovation Center Singapore (HMGICS).
Conducted market research and developed marketing proposals for client pitches.
Monitored social media accounts and communicated with clients on a daily basis.
Executed Galaxy Unpacked event.
Conducted market research, developed proposals, and coordinated with vendors for the Galaxy Space event.
Conducted market research for Korea Business News.
Compiled performance reports for Korea-Malaysia trade events