SeungGyu Beck

Hyundai Marine & Fire Insurance's Car insurance marketing

• Data-Driven Strategy Development: Developed and implemented growth strategies based on data analysis, focusing on increasing user acquisition, retention
• Analysis of User Acquisition and Retention: Analyzed various channels (Display, CRM campaign) and each of creatives to acquire and retain users
• Performance Analysis: Set a goal, monitored and analyzed performance metrics to identify opportunities for growth and areas for improvement.
• Data Analysis Report: Created, reviewed and shared CRM and media insight via regular report (Weekly /
  Monthly / Quarterly) to ensure all the activities are met for required KPIs

Planned and excuted digital campaign for Global Beer Company

• Developed and executed Digital PR plans in line with Client's brand image and marketing strategy to maximize publicity effect
• Managed Korea official social channel including local channel(Kakao,Naver) and set other social media(Meta, Youtube, DSP) advertisement campaign
• Consumer Behavior Analysis: Analyze 1st party consumer behavior data collected within the CRM tool to understand customer behavior patterns, preferences

[Tools for Digital Marketing]

• DSP : Mediamath, StackAdapt / DMP : SKP, Bluekai, TG360
• Walled Garden : Google ads
• Google Analytics : for performance analyze
• Google Data studio : for visualization
• Google Tag Manager : for conversion tracking tag