Seung Hyun, Peter Yoon
Sr. Executive
204ho, Jinheung-ro, Jongro-gu, Seoul
Summary
Versatile Managing Director with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in market pioneering and management.
Overview
30
30
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Managing Director
Whitenight Corporation ( Subsidiary, Korea Daesung Asset Management Company)
Seoul
08.2021 - Current
- Established esthetics business division
- Merged and acquired esthetics company called Elimtek (5 mil. USD), put in process of turnaround and IPO.
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies (Global initiative matching up Chinese, Korean and European partners for strategic, financial investors and partners)
- Led change and transformation across business areas to deliver benefits and align company resources. (Utilization of ERP system monitoring sales and core product development progress, on every level from procurement of parts and services to finish of development products)
- Negotiated new annual contracts and service agreements (9 employees) with vendors (5 suppliers in design of equipment, in part suppliers) to achieve prime pricing.
- Evaluated service contracts and collaborated with legal counsel on negotiated improvements (Songcheon Law Firm).
- Evaluated suppliers to maintain cost controls and improve operations.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Directed management meetings to enhance collaboration and maintain culture based on trust and group problem-solving.
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Regional Representative
ABC Global Europe, Asia
Maastricht, Seoul
06.2017 - 06.2021
- Directed all aspects of international brokerage business from medical and pharmaceutical products (equipments) to commodities ranging from coffee to non-precious metal scraps.
- Brokered trades between Korea, China, India, and middle-east countries on commodity trade.
- Brokered technical transfers between EU countries and Korea.
- Realized 95 million scrap metal business between Belgian steel mill and Saudi Arabia
- Realized 54 million trade deal on milk powder between major Dutch manufacturer and distribution channel belonging to subsidiary of drugstore chain in China.
- Managed new business development in region by building and maintaining customer relationships and identifying needs and challenges.
- Forged and nurtured impactful relationships with customers to cultivate loyalty.
- Established new customer accounts through perseverance, dedicated cold calling and exceptional service.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings.
Business Development Partner, Medical & Biotech industry Specialist
Korea M&A Investment Corp
Seoul
06.2015 - 05.2017
- Sourced mergers and acquisition deals of medical and biotech companies in Korea, between Korea and EU countries.
- Conducted and mediated transfer of new cutting-edge technologies between Korean and US and EU countries.
- Consulted as sell and buy side advisories on mergers and acquisitions of companies, public and private, in Korea.
- Sourced investment, capital and fundraised for companies with high growth potential in medical and biotech, pharmaceutical and ICT convergence sectors in Korea.
Chief Marketing Officer
HansBiomed Co. Ltd
Seoul
03.2014 - 09.2014
- Led 12 direct reporting sales, marketing, and technical service personnel in the world covering the United States, Canada, and Mexico, South America, China & Europe to meet and exceed sales revenue.
- Managed global customer relationships and contracts, new product applications, and customer service issues.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Responsible for $24M P&L
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Hired and developed dental, orthopedic, neurosurgical, pharmaceutical, biotech, academic marketing teams.
Northeast Asia Territory Manager
Renew Biocare Corporation AG (Swiss Firm)
Seoul
07.2010 - 02.2014
- Led strategic market expansion of region from northern China to Japan and support subsidiary management in Southeast Asia
- Launched new biomaterial line and dental implant line in China and Japan, setting up sales network of dealers and on-line sales system and network, both direct and indirect sales (B2B)
- Managed clientele base from opinion-leading university professors to large hospitals, renowned key account clinics
- Set up company's cad-cam center in Asia.
- Resolved problems, improved operations and provided exceptional service.
- Monitored company inventory to keep stock levels and databases updated.
Country Manager
Sirona Dental Systems GmbH (a Nasdaq Company)
Seoul
11.2005 - 07.2010
- Led Korea to pinnacle in its sales of dental cone-beam CT units and demonstrated ability to secure its panoramic x-ray sales with its 10 million euro annual business in Korea by bolstering cooperation with importing agents and their nationwide sales structures.
- Devised promotional and advertising plans to enhance product positioning and global brand marketing development at one of the largest and major manufacturers in dental industry.
- Maintained and expanded customer base by counseling 100 sales representatives, building and maintaining rapport with customers and identifying new customer opportunities.
- Planned and forecast annual budget and sales budget.
- Organized dental CAD/CAM business conferences and had successfully mediated lectures and scientific sessions in both languages Korean and English and translated scientific sessions
- Became a name and a source to be referred to and recognized among KOLS in 10 dental schools in Korea.
- Supervised training programs of sales people and various activities involving trade shows and promotions with agents.
- Gathered information on competitor activities (equipments (x-ray, cad-cam, sterilization, treatment unit), dental handpieces, instruments) and market trends to enhance strategic decision-making.
- Verified appropriately priced products and services to secure competitive advantage and desired returns.
- Negotiated with service providers and vendors to improve margins.
Country Representative
KaVo Dental Asia-pacific Pte. Ltd
Seoul
11.1996 - 10.2005
- Grew sales exceptionally in responsible territory by 9 folds since assuming position of country manager of Korea (1.5 million D marks in 1997 to 4.7 million euros in 2004)
- Achieved largest sales turnover in Asia at the end of term in affiliated territory, second next to Japan
- Broadened new fresh distribution networks with 4 agent companies in South Korea on laboratory, clinical, implant surgical businesses and built outstanding cooperative relations with them.
- Procured successfully university project business of major universities, Seoul National University Dental School projects in 1996 and 1997
- Kyungpook National Univ. Project in 2000 and Wonkwang Univ. Project in 2001 (1.5 mil. and 2 mil. dollar projects, respectively)
- Instituted regular and consistent training sessions for staff of 13 regional offices nationwide of an agent company on high-tech dental unit & chair & surgical equipments and instruments.
- Oversaw organization of effective trade fairs and shows, product specific shows & seminars for dentists, lab technicians, dental school & lab school instructors & professors and students.
- Travelled and trained KaVo Asia Pacific personnel in Southeast Asia, Taiwan and Hong Kong, China, etc.
- Played essential role in establishing training programs in the aforementioned countries.
- Established outstanding relationships with professors as opinion leaders at all 11 dental schools in country, thus firming superb brand recognition plus sales.
- Wrote press releases concerning new products.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Adhered to budget requirements with excellent planning and consistent expense monitoring.
- Reported regularly to managers on project budget, progress and technical problems.
- Sourced, vetted and managed vendors needed to accomplish project goals.
- Built successful project plans covering objectives, resources and staffing to meet schedules.
- Worked with customers to understand needs and provide excellent service.
- Exceeded goals through effective task prioritization and great work ethic.
English Instructor
01.1996 - 10.1996
- Led program of instructing 4 classes per day in business English and writing at Hyundai Electronics and Samsung Petrochemcal.
- Evaluated 200 students and conducted test programs for them.
- Planned, prepared and delivered lessons on American literature, British literature and grammar to [Number] students daily as well as on conversational English.
English Instructor & Curriculum Developer
BCM English school
Seoul
01.1994 - 12.1995
- Taught basic as well as intermediate & advanced level English for corporate individuals, for business environment use & for daily life use
- Developed corporate internal language training programs and instructed 100 people in courses for Samsung Petrochemical Inc., Daewoo Construction Inc.
- Edited course handouts & textbooks and wrote the teaching materials for the classes
- Evaluated students' abilities and grasp of English language, keeping appropriate records and preparing progress reports.
- Taught English language to adult, university, highschool students in classroom and individual setting.
- Expanded student understanding of texts by spearheading in-depth discussions and assigning exploratory essays to help students articulate knowledge.
- Developed interesting lectures and educational activities to maximize learning within classroom.
- Delivered 25 hours per week of classroom lectures, instructing over 40 students.
- Organized detailed list of resources to help students go beyond classroom environments and delve into topics of interest.
- Assigned books and other materials to improve reading comprehension.
- Developed lesson plans and adapted curriculum to meet individual needs of students
- Immersed students in unfamiliar cultures by devising hands-on activities.
- Sourced optimal curricula and developed lesson plans to fully cover target material for each course.
Internship Student
Film 2000
Littleton
09.1992 - 12.1992
- Monitored movie and drama reviews on various magazines and newspapers, especially on the low-budgeted ones, and reported to the president of the company to assist him making the executive decision on purchasing.
- Produced high-quality communications for internal and external use.
- Reported back to instructor to receive day-to-day tasks and responsibilities.
- Provided clerical support, addressing routine and special requirements.
- Sorted, organized and maintained files.
- Answered and transferred incoming telephone calls, taking messages for various staff members.
- Helped with administrative support by managing incoming calls, coordinating files and sorting mail.
- Completed range of simultaneous job tasks to support professor's academic, research and operational needs.
- Communicated effectively with faculty and staff and accepted critiques and suggestions for areas of improvement.
Internship Student
KJCT-TV, ABC
Grand Junction
05.1992 - 09.1992
- Wrote segment stories of 30-minute evening newscast
- Shot video news materials and edited them
- Produced theme oriented seasonal news series for network.
- Reported back to instructor to receive day-to-day tasks and responsibilities.
- Produced high-quality communications for internal and external use.
- Provided clerical support, addressing routine and special requirements.
- Sorted, organized and maintained files.
- Answered and transferred incoming telephone calls, taking messages for various staff members.
- Completed research, compiled data and assisted in timely reporting.
Assistant Manager and Disc Jockey
KMSA Radio Station
Grand Junction
01.1990 - 01.1991
- Produced own 30 minute radio show playing new-age music and disc jockeyed one-hour show.
- Logged and organized new music coming in
- Dealt with advertising cliental and organized air-time for each show and advertisement.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
Court Interpreter
Mesa County Court
Grand Junction
01.1989 - 11.1989
- Translated in courtroom between plaintiff and defendant, from English and Korean and Vice-Versa, especially for those underprivileged Korean immigrants who cannot afford translation service in Grand Junction, Colorado area.
- Facilitated communication between law enforcement personnel and individuals involved in crimes such as witnesses, persons of interest and suspects.
- Provided oral interpretations for clients during special events, successfully maintaining pace with native speakers to deliver real-time comprehension.
- Provided cultural input to speakers to help parties who did not speak similar languages communicate with and understand one another.
Education
Bachelor of Arts - Mass Communications
Colorado Mesa University
Grand Junction, Colorado USA 01.1988 - 12.1992
High School Diploma -
Royden House School
Hong Kong 08.1985 - 07.1987
Skills
Microsoft office skillundefined
Timeline
Managing Director
Whitenight Corporation ( Subsidiary, Korea Daesung Asset Management Company)
08.2021 - Current
Regional Representative
ABC Global Europe, Asia
06.2017 - 06.2021
Business Development Partner, Medical & Biotech industry Specialist
Korea M&A Investment Corp
06.2015 - 05.2017
Chief Marketing Officer
HansBiomed Co. Ltd
03.2014 - 09.2014
Northeast Asia Territory Manager
Renew Biocare Corporation AG (Swiss Firm)
07.2010 - 02.2014
Country Manager
Sirona Dental Systems GmbH (a Nasdaq Company)
11.2005 - 07.2010
Country Representative
KaVo Dental Asia-pacific Pte. Ltd
11.1996 - 10.2005
English Instructor
01.1996 - 10.1996
English Instructor & Curriculum Developer
BCM English school
01.1994 - 12.1995
Internship Student
Film 2000
09.1992 - 12.1992
Internship Student
KJCT-TV, ABC
05.1992 - 09.1992
Assistant Manager and Disc Jockey
KMSA Radio Station
01.1990 - 01.1991
Court Interpreter
Mesa County Court
01.1989 - 11.1989
Bachelor of Arts - Mass Communications
Colorado Mesa University
01.1988 - 12.1992
High School Diploma -
Royden House School
08.1985 - 07.1987
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