Ran annual strategy development for partnership with Google Ads as a member of Google Ads dedicated team in Incross. Key roles included providing analytical support for internal sales status and developing data-driven strategy to increase bottom-line profitability
Conducted digital campaign optimization by analyzing clients’ data to generate strategic insights for enhancement of advertising efficiency. Key achievements include exceeding KPI pf major Motor Group’s branding campaign by 19%p, and driving a 72% increase in a game app’s return on advertising spend(ROAS) through digital campaign optimization
Engaged in cross-border communication with Google’s international sales teams to identify new advertising solutions and develop customized media strategies aligned with advertisers' KPIs
Delivered business proposal presentations to global clients, including Google and Omnicom Media Group, effectively communicating partnership-driven business opportunities
Education
Bachelor of Science - Management
Royal Holloway, University of London
London
09.2016 - 06.2019
Skills
Data-driven problem solving
Bilingual communication in Korean and English
Effective time management
Microsoft Office Suite proficiency
Summary
Possesses problem-solving skills based on data analysis, utilizing insights to drive effective decision-making and developing actionable strategies.
Ability to communicate in Korean and English with both verbal and written skills in business communication, client support, and presentations.
Strong time management abilities to effectively handle responsibilities in dynamic and self-directed work environments.
Proficient in Microsoft Office Suite, including Excel, PowerPoint, and Word, with strong skills in data analysis, presentation design, and document preparation.