SEUNG YUB BAEK
Creative Director
Goyangsi,Gyengkido
Summary
Skilled Creative Director & Marketing Communicator adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.
Overview
10
10
years of post-secondary education
24
24
years of professional experience
Work History
Creative Director
Titanium22
SEOUL
06.2022 - Current
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition for POSCO, SK Energy, DAESUNG MIMAC, Daesang etc.
Executive Creative Director
OVERMAN
SEOUL
10.2021 - 05.2022
- Managed campaigns with specific focuses in order to meet customer needs and creative visions such as LAWTALK, Celltrion, CJ Group.
Creative Director
Media Arts Lab SEOUL
Kangnam-gu, SEOUL
10.2020 - 10.2021
- Directed the local iPhone 12 launching campaign on ATL & Social Media.
- Directed the 2020 Apple gift campaign on ATL & Social Media.
- Localized the 'Behind the MAC' campaign film.
- Localized Apple Watch 6 campaign films.
Creative Director
TBWA KOREA
Kangnam-gu, SEOUL
11.2011 - 10.2021
- Directed many clients' advertising campaigns on ATL as well as BTL & social media
- Sports & Fashion : Adidas (Ultra Boost 2019 campaign / Athletics 2019 campaign / Women's campaigns / Athletics line launching campaign), UNIQLO (Sport Utility Wear 2020 SS campaign / Heattech 2019 campaign / AIRism 2019 campaign)
- Cosmetics : AHC (2018, 2017 Brand campaign / Eye Cream for Face season 5, 6, 7 campaigns / Sun stick 2018, 2017 campaign / The AESTE launching campaign / Red serum 2018 campaign / Dual cover cushion 2017 campaign), COSRX (2021 Brand campaign), Botanic hill BOH (2019 Brand campaign), ULOS (2016, 2015, 2014 Brand & Product campaigns)
- F&B : ABInBev (Budweiser 2020 campaign / Hoegaarden Green Grape launching campaign), HITE Jinro (Kirin Ichiban 2018, 2017 campaigns / XXXX Gold launching campaign), CJ (Hatban 2021 campaign / Twosome Place 2018 Brand campaign / The Healthy Ham 2017 campaign), Maeil Dairies (Barista 2013 campaign)
- Etc : Hyundai Card (Digital Hyundai Card 2016, 2015 campaign), Mega Study (2021, 2020, 2019 Brand campaigns), Hackers (Hackers TOEIC 2015, 2014 campaigns / Hackers Talk lauching campaign)
Copywriter
TBWA KOREA
Kangnam-gu, SEOUL
03.2005 - 11.2011
- Created many clients' campaigns & their advertising messages
- Clients : SK Telecom, Hyundai Capital, G Market, Daerim, SK Group, SK Energy, Pulmuone, WINIA Dimchae etc.
Copywriter
ORICOM
Kangman-gu, SEOUL
04.2003 - 05.2005
- Created many clients' campaigns & their advertising messages
- Clients : Woongjin Coway, LG Telecom, KFC, Doosan Heavy Industry etc.
Copywriter
Diamond AD (Hyundai Group)
Seocho-gu, SEOUL
01.2000 - 04.2003
- Created many clients' campaigns & their advertising messages
- Clients : CROWN, KB, Woongjin Coway etc.
Education
Bachelor of Science - Mass Communication
Sung Kyun Kwan University
SEOUL KOREA 03.1993 - 02.2000
No Degree - English
University of New Mexico
Albuquerque, NM, USA 07.1997 - 12.1997
High School Diploma -
Daeil Foreign Language High School
SEOUL, KOREA 03.1990 - 02.1993
Timeline
Creative Director
Titanium22
06.2022 - Current
Executive Creative Director
OVERMAN
10.2021 - 05.2022
Creative Director
Media Arts Lab SEOUL
10.2020 - 10.2021
Creative Director
TBWA KOREA
11.2011 - 10.2021
Copywriter
TBWA KOREA
03.2005 - 11.2011
Copywriter
ORICOM
04.2003 - 05.2005
Copywriter
Diamond AD (Hyundai Group)
01.2000 - 04.2003
No Degree - English
University of New Mexico
07.1997 - 12.1997
Bachelor of Science - Mass Communication
Sung Kyun Kwan University
03.1993 - 02.2000
High School Diploma -
Daeil Foreign Language High School
03.1990 - 02.1993
Awards
2018 Effie Awards Bronze [AHC Natural Sun Stick campaign]
2017 Seoul Creative Award of Film Advertising Silver [Kirin Ichiban campaign]
2016 Effie Awards Silver [ULOS campaign]
2015 Korean Advertising Society Awards TV Gold [Digital Hyundai Card campaign]
2015 Effie Awards Gold [ULOS campaign]
Awards
2018 Effie Awards Bronze [AHC Natural Sun Stick campaign]
2017 Seoul Creative Award of Film Advertising Silver [Kirin Ichiban campaign]
2016 Effie Awards Silver [ULOS campaign]
2015 Korean Advertising Society Awards TV Gold [Digital Hyundai Card campaign]
2015 Effie Awards Gold [ULOS campaign]
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