

Strategic Project Manager with expertise in optimizing operational efficiency and driving global growth. Led a cross-functional branding initiative that surpassed funding targets through effective departmental alignment. Recognized with a Grand Prize for developing localized market entry strategies. Skilled in synthesizing complex data and managing high-stakes portfolios to enhance organizational performance.
1 Data Analysis and Microsoft
Python, R Studio, ADSP
Economics Academic Club
Trade statistics reports within KOTRA's AI Trade Talent Training Program
2 Overseas Market Research and Global Marketing Execution
Grand Prize winner in the K-Content Export Marketing Pitching Competition
Executed target-optimized Meta advertising campaigns
3 International Experience
Graduated from a foreign language high school; participated in an exchange program in Spain
Global buddy program, mentoring program for international students
Volunteering as an interpreter at the Seongbuk World Food Festival
Driver's License (Class 2 Ordinary)
As a Project Manager, I led a campus branding initiative from product development to multi-channel distribution. Faced with complex team schedules and ambiguous role definitions across MD, finance, and HR tracks, I systematically optimized our workflow. I implemented a structured communication system using Notion and redefined individual responsibilities—specifically establishing clear ownership over ordering and inventory processes. This elimination of operational bottlenecks significantly enhanced team accountability and execution speed, ultimately driving the project to achieve an outstanding 1,667% of its target funding. Based on this experience, I am prepared to foster seamless cross-functional collaboration and optimize back-office operations to enhance overall organizational efficiency.
[Data Analytics Expertise driving Actionable Business Insights]I have built a solid foundation in data handling by earning the ADSP certification and mastering analytical tools including Python, R Studio, and Excel. Within an economics society, I leveraged these skills to collect and analyze large-scale datasets, efficiently categorizing complex variables by company and fuel type to deliver a comprehensive policy report. Furthermore, during KOTRA’s AI Trade Talent Program, I extracted and synthesized critical trade statistics into structured reports to guide target market entry. My proven ability to streamline raw data into visualized, strategic insights will allow me to effectively support data-driven decision-making and professional document management.
[Culturally Localized Strategy Winning the Global Grand Prize]My international experiences—including studying abroad in Spain and volunteering as a cultural interpreter—have equipped me with deep cross-cultural adaptability and strategic communication skills. In the K-Content Export Marketing Pitching Competition, I leveraged these insights to design a localized marketing strategy for introducing a Korean TV program to the Spanish market. By aligning the content with local societal trends regarding diversity and women's rights, my team won the Grand Prize. This reinforced my conviction that global business success requires sharp cultural empathy. I am confident in my ability to proactively support overseas business operations and strengthen global competitiveness.