Summary
Overview
Work History
Education
Skills
Extra-curricular Activities
Timeline
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Seyoung Jung (Shirley)

Seyoung Jung (Shirley)

External Communications Executive
Seoul

Summary

Strategic and bilingual publicity professional with over 3 years of experience leading brand, corporate, and digital communications across the APAC region. Specialized in regional campaign execution, media relations, content planning, and cross-functional stakeholder engagement. Proven track record in managing press activations, brand & product messaging, and science-led communication strategies. Experienced in collaborating with global clients, agencies, and leadership teams to drive meaningful narratives across both legacy and digital media.

Overview

6
6
years of professional experience
4
4
Languages

Work History

External Communications Executive

Philip Morris International, PMI
07.2025 - Current
  • Lead for corporate and category motivation communications, overseeing ESG publicity and corporate innovation story.
  • Collaborating closely with Global HQ, local sustainability and science teams to identify news angles and develop compelling stories around corporate reputation-building messages.
  • Partnering with both internal and external stakeholders to produce content amplifying company's 'smoke-free' vision.

Consumer Communications Executive

Philip Morris International, PMI
01.2024 - 06.2025
  • Directed integrated consumer publicity campaigns spanning brand, product, and lifestyle PR across legacy and digital media platforms.
  • Led APAC-level press conference (200+ media attendees) planning with regional and local leadership, handling all press materials, messaging, and on-site operations.
  • Orchestrated two fam tours (including factory tour for Seoul and regional media), overseeing execution, press kits, logistics, and agency coordination.
  • Took ownership of internal communication deliverables and presentation (flash/post-event reports, strategy decks, coverage trackers) and managed PR agency finances and operations.
  • Acted as team publicity lead across all pillars: consumer, corporate, and regulatory communications.

Digital Communications Executive

Philip Morris International, PMI
01.2023 - 12.2023
  • Managed digital-first publicity campaigns for both corporate and brand messaging in coordination with internal functions and media partners.
  • Secured corporate media coverage through HQ leadership interviews and storytelling aligned to Korean market. Produced branded long-form documentary collaboration with YouTube channel, featuring C-suite interviews, gaining 1M+ views and strong organic reach.
  • Acted as in-house publicity model, contributing to corporate image and enhancing company-led storytelling across media channels.

Communications Intern (INKOMPASS Program)

Philip Morris International, PMI
10.2022 - 12.2022
  • Developed and pitched a digital communication strategy as part of PMI’s global internship program, earning a top-tier performance rating.
  • Proposed strategic digital initiatives and collaborated with internal teams on project delivery and presentation.

Account Executive

J4D Creative Agency
09.2021 - 03.2022
  • Participated in TVC and digital ad concept planning for global clients (Nike, Porsche, Eucerin, etc.), supporting media strategies across social, signage, and web.
  • Contributed in English-Korean content including copywriting, pitch decks, and bid presentations.
  • Acted as liaison between global clients and creative teams to ensure accurate and aligned communication outputs.

Global Experience Planner

PTKOREA
10.2019 - 05.2020
  • Played a key role in the planning and production of Samsung Galaxy S21 internal training materials as part of a core task force; recognized for strong execution and collaboration.
  • Ensured global consistency in messaging, design, and learning experience for rollout across key markets.

Education

Bachelor's Degree - Media And Communication

Korea University
Seoul
04.2001 -

Minor Degree - English Language And Literature

Korea University
Seoul
04.2001 -

Exchange Student Program - Multimedia Art

Fachhochschule Salzburg - University of Applied Sciences
Salzburg
04.2001 -

Skills

  • Regional publicity & campaign management - Proven ability to lead and execute integrated publicity campaigns across multiple media channels, including event planning and press engagement for high-profile launches
  • Cross-functional collaboration & stakeholder Engagement - Skilled in partnering with global and local teams (eg, internal and global functions, external agencies) to align messaging, coordinate assets, and drive strategic communication initiatives
  • Media relations & content production - Experienced in securing media coverage through press events, interviews with C-level executives, and creating diverse digital and legacy media content, including documentaries and press kits
  • Communication strategy & digital publicity - Expertise in leveraging emerging platforms and formats to amplify brand and corporate narratives, particularly in regulated industries
  • Project coordination & reporting - Strong organizational skills demonstrated by managing complex event & fam tourss and delivering post-campaign reports to global and regional stakeholders

Extra-curricular Activities

  • Worked as a freelance editor for a government organization (Presidential Committee on New Southern Policy) localizing high-level government speeches, brochures, and presentations for ASEAN audiences, ensuring accuracy and alignment with national policy narratives.


  • Worked as a freelance interpreter for commercial productions and fan events in the Philippines, facilitating smooth communication between Korean production teams and Filipino brand partners for campaigns involving Hallyu stars in telecom and fashion sectors.


  • Gained hands-on experience in short film production by participating in university major's film club. Particularly took part in camera work, and post-production editing.

Timeline

External Communications Executive

Philip Morris International, PMI
07.2025 - Current

Consumer Communications Executive

Philip Morris International, PMI
01.2024 - 06.2025

Digital Communications Executive

Philip Morris International, PMI
01.2023 - 12.2023

Communications Intern (INKOMPASS Program)

Philip Morris International, PMI
10.2022 - 12.2022

Account Executive

J4D Creative Agency
09.2021 - 03.2022

Global Experience Planner

PTKOREA
10.2019 - 05.2020

Bachelor's Degree - Media And Communication

Korea University
04.2001 -

Minor Degree - English Language And Literature

Korea University
04.2001 -

Exchange Student Program - Multimedia Art

Fachhochschule Salzburg - University of Applied Sciences
04.2001 -
Seyoung Jung (Shirley)External Communications Executive