Shihyun Park

EUM (Jan 2024 – Aug 2024)

• Identified unmet needs in healthcare, creating "EUM," a community connecting cancer patients for personalized peer support.
• Developed an advanced matching system using Vector DB, RAG, and LLM technologies, improving patient connections based on health data and preferences.
• Led customer-centric initiatives, conducting regular user interviews and continuous hypothesis testing, which deeply informed product decisions and enhanced product-market fit.
• Achieved strong user retention, with M1 retention increasing from 40% to 75%, and weekly retention stabilizing at 45%, reflecting a solid base of engaged users.

BaroMarket (Sep 2024 – Present)

• Launched a membership-based platform to tackle 40 years of inefficiencies in agri-food distribution, reducing costs by 40% for consumers.
• Optimized urban logistics and supply chain to ensure efficient, cost-effective delivery in densely populated areas.
• Developed a sustainable business model by lowering Customer Acquisition Cost (CAC) while maximizing Lifetime Value (LTV), ensuring long-term profitability.
• Adopted a customer-obsessed, data-driven approach, leveraging A/B testing, customer feedback, and key metrics to continuously refine features, improve engagement, and drive growth.

Common Responsibilities

• Maintained rapid development pace, reducing iteration cycles from 3 weeks to 1 week, while ensuring high-quality code standards and long-term maintainability.

• Launched "Shihyun of June" an AI letter service using emotional AI to combat loneliness, reaching 10,000 users in 3 months with a 68% D5 retention.
• Enhanced product offerings through AI photo generation using Stable Diffusion, driving organic growth via strategic digital content.
• Optimized team efficiency by implementing Agile sprints, significantly improving project delivery speed and workflow.
• Executed innovative growth strategies, achieving strong organic reach and user engagement through data-driven marketing campaigns.