Shinwuk Kim

Yongin-si,Gyeonggi-do

Summary

Strategic Technical Sales Professional with over 9 years of success in high-tech B2B enterprise sales and strategic account management. Proven track record of leading market share defense initiatives, orchestrating high-level executive engagements, and fostering cross-functional collaboration to deliver sustainable business solutions. Expert in managing Major Accounts and complex deal cycles by leveraging analytical problem-solving and building trusted executive partnerships.

Overview

years of professional experience

Work History

Senior Sales Account Manager (부장급)

APPLIED MATERIALS

Yongin, Gyeonggi-do

01.2021 - Current

Market Share Defense (High-MS Portfolio): Successfully maintained dominance in mature product lines, managing an Implant market TAM of ~$300M with an 85% market share. Effectively mitigated a customer's strategic 2nd vendor policy by leveraging strong key account relationships, achieving an additional 8% share gain in a contested $25M TAM unit.
Market Penetration & Volume Deal Making (Low-MS Portfolio): Successfully penetrated a highly price-sensitive legacy account that predominantly utilized low-cost refurbished equipment. Formulated a strategic 'Volume Deal' by bundling a diverse product portfolio and overcame steep price disadvantages by embedding premium OEM-exclusive software and advanced computer upgrades, delivering clear sustainable value.
Executive/VP-Level Engagement: Spearheaded value-based selling to align with customer's high-priority ESG initiatives. Successfully engaged and secured alignment with the customer's Submodule VP and ESG VP to deliver an energy-saving submodule solution. Overcame a higher pricing barrier compared to competitors by presenting an expanded business financial model, highlighting additional operational benefits (advanced submodule management), resulting in the successful delivery of an evaluation kit.
Sales Enablement & Team Empowerment: Led an internal Sales Study Group to accelerate the growth of junior sales professionals. Designed weekly curricula covering sales methodologies, negotiation tactics, and account management processes, fostering a highly collaborative environment that empowered fellow team members to achieve peak performance.

Account Sales

HYUNDAI ROBOTICS (현대로보틱스)

Seoul/Daegu

01.2017 - 12.2020

International Business Development: Led LCD robotics sales and spearheaded business development initiatives across the Chinese and Taiwanese enterprise markets.
Agency & Channel Collaboration: Managed and collaborated closely with 3 major Chinese sales agencies, streamlining communication and aligning international cross-functional teams to accurately discover, scope, and develop complex customer needs.
Strategic Opportunity Management: Transformed deep technical understanding into customized business solutions, successfully navigating diverse regulatory and market-specific challenges to secure high-value projects with major display manufacturers.

Education

Bachelor of Science - Mechanical Engineering

Seoul National University

South Korea

01-2013

Skills

Enterprise Major Account Management: Strategic roadmap alignment & competitive market share defense
Executive Engagement: Value-based selling & C-suite relationship building
Deal Structuring: Formulating complex bundle/volume deals & integrating hardware/software solutions

High-Stakes Negotiation: Strategic portfolio optimization & contract execution
Cross-Functional Leadership: Bridging technical engineering teams with business personnel
Sales Enablement: Fostering internal talent development & ongoing mentoring

Languages

Korean

Proficient

English

Advanced

Chinese

Intermediate

Interests

Marathon Running: Active runner (30km/week) with a half-marathon personal record of 1h 42m; demonstrates discipline, high endurance, and a goal-oriented mindset
Golf: ~90 stroke player; leveraging the sport for customer networking

Timeline