Eunsol Lee
PR & Marketing Specialist
Suwon
Summary
Communications & PR professional with 5+ years across media relations, digital & social, and internal communications. At EssilorLuxottica (Ray-Ban, Oakley) and prior roles supporting NVIDIA, AWS, and Lotte World, I handled daily media monitoring, press releases, interview/statement drafting, and issue management, while shaping brand messaging for social channels and owned media. Partnered cross-functionally to deliver clear, consistent content aligned with brand voice across external and internal platforms.
- Media relations: Led daily monitoring, wrote and distributed press releases, drafted Q&A/interview statements, coordinated media inquiries and press interviews.
- Issue management: Prepared holding statements and reactive comms; tracked sentiment and escalated risks with concise media statements.
- Digital & social: Drove brand messaging for social media, maintained content calendars, and collaborated with web teams to keep homepage/owned channels updated with campaign news.
- Internal communication: Produced intranet/newsletter content, talking points, and company/brand introduction materials; supported change communications and cross-market content sharing.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
3
3
Certificates
Work History
PR and Communications Specialist
EssilorLuxottica
04.2025 - Current
- Managed PR operations for global eyewear brands (Ray-Ban, Oakley), including influencer marketing, product seeding, media outreach, and press release distribution.
- Planned and executed brand events and activations, collaborating with internal teams and external agencies to maximize media exposure and brand visibility.
- Monitored and analyzed media coverage, producing performance reports to evaluate PR effectiveness and optimize strategies.
- Coordinated influencer and media partnerships, securing organic exposure from top-tier celebrities and trend-leading platforms.
IMC & PR Associate
Lotte World
09.2022 - 03.2025
- Managed social media accounts & Coordinated influencer partnerships.
- Executed advertising campaigns including defining target audiences and monitoring performance metrics.
- Drafted and distributed press releases for Lotte World's key events.
Content & PR Associate Manager
Briman Communications
07.2020 - 04.2022
- Developed PR strategies for global clients such as NVIDIA, AWS, and Panasonic.
- Organized press events, managing invitations and materials distribution.
- Created social media content by analyzing user engagement.
- Prepared press releases and feature articles.
Global Marketing Intern
KPR&Associates
08.2019 - 02.2020
- Created user-generated content for Kia Motors' and Discover LA's official social media channels.
- Monitored and analyzed social media performance.
- Translated marketing materials (Korean-English/English-Korean).
Aftersales Intern
Kia Motors Australia
08.2018 - 12.2018
- Assisted with event planning and operations including workshops and promotional activities.
- Created marketing content such as promotional newsletters and corporate videos.
- Translated marketing materials (Korean-English/English-Korean).
Education
Bachelor of Arts - English Linguistics & Business Administration
03.2015 - 08.2020
High School Diploma -
03.2012 - 02.2015
Skills
Content Marketing
Languages
English
Advanced (C1)
Korean
Bilingual or Proficient (C2)
Japanese
Intermediate (B1)
Certification
Certified Accounting Manager (재경관리사)
Interests
Traveling
Blog Posting (Newly Started!)
Timeline
PR and Communications Specialist - EssilorLuxottica
04.2025 - Current
OPIc English Speaking Level AL
11-2023
IMC & PR Associate - Lotte World
09.2022 - 03.2025
Content & PR Associate Manager - Briman Communications
07.2020 - 04.2022
MOS Masters 2016
09-2019
Global Marketing Intern - KPR&Associates
08.2019 - 02.2020
Aftersales Intern - Kia Motors Australia
08.2018 - 12.2018
Certified Accounting Manager (재경관리사)
03-2018
Hankuk University of Foreign Studies - Bachelor of Arts, English Linguistics & Business Administration
03.2015 - 08.2020
Dongtan Global Highschool - High School Diploma,
03.2012 - 02.2015
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