SOEUN KIM
300 Highland Ave, Palisades Park
Summary
Results-driven Digital Marketing Strategist with a proven track record in analyzing market trends and crafting innovative strategies to enhance audience engagement and drive business growth. Expertise in managing comprehensive marketing campaigns, from ideation through execution, while cultivating strategic partnerships to creatively promote products. Committed to leveraging data-driven insights to achieve impactful and measurable outcomes.
Overview
5
5
years of professional experience
Work History
Digital Marketing Manager
TBD Architects
12.2022 - 12.2024
- Elevated organic traffic by 68% within six months through advanced SEO techniques and detailed competitor analysis for a niche architecture market.
- Designed and executed integrated marketing campaigns, driving a 250% increase in website visits, and a 67% rise in client inquiries, contributing to a 32% revenue boost.
- Provided timely reports on the progress of various projects related to digital marketing initiatives.
Digital Marketing Professional
Freelance
01.2022 - 01.2023
- Increased Instagram engagement rate from 0.3% to 4.15% in two weeks by creating tailored content strategies, targeting high-value audiences.
- Managed multi-platform integrations, optimizing content delivery through Adobe Creative Cloud, and driving consistent engagement across channels.
- Collaborated with cross-functional teams such as design, development, sales, customer service and product management to ensure successful execution of digital initiatives.
Marketing Manager
Kim's Travel M&T
01.2021 - 01.2022
- Revitalized a WordPress website, resulting in a 86% surge in traffic over four months, generating a 32% boost in social engagement, and a noticeable increase in booking inquiries.
- Developed and executed brand-aligned marketing campaigns, positioning the company as a preferred choice for luxury travel experiences.
- Produced high-quality content and articles in collaboration with renowned luxury hotels like Marriott and Conrad.
Business Analyst
Eon Consulting Group
01.2020 - 01.2021
- Conducted detailed competitor benchmarking and sustainability analysis for Hyundai Motor's EV projects, contributing to strategic business decisions.
- Streamlined data systems enhance data accessibility by 80% and improve accuracy by 95%, enabling faster decision-making processes.
- Presented insights through compelling Power BI visuals, influencing project outcomes, and client satisfaction.
Education
Master of Arts - Global Economy & Strategy
Yonsei University Graduate School of International Studies
Seoul, South Korea08.2022
Bachelor of Science - Psychology
University of Utah
Salt Lake City, UT01.2019
Skills
- SEO Strategy Development
- Campaign Management
- Analytics and Reporting
- Google Analytics
- Power BI Proficiency
- Adobe Creative Suite
- KPI Analysis
- Competitor Analysis Techniques
- Online Branding Strategies
- Optimizing ROI
- Client relationship management
Projects
Blueprint Visibility Campaign
Elevated organic traffic by 68% within six months through advanced SEO techniques and competitor analysis, optimizing visibility for a niche architecture market specializing in urban, architectural, and interior design projects, including large-scale urban design, mixed-use complexes, and resort facilities.
Luxury Travel Marketing & Brand Partnerships
Produced high-quality content and collaborated with luxury brands like Marriott, Conrad, and Four Seasons, as well as Lufthansa Airlines and Serendipian, to position the company as a top choice for high-end travel experiences.
Workshops & Tradeshows
- Lufthansa General Assembly Workshop, Spain, 2024
- ITB Asia Singapore MICE Trade Show and Convention, 2021
- World Travel Market (WTM) Global Travel Trade Convention, London, 2022
- IBTM World Incentives and Business Travel Meetings, Spain, 2022
Languages
English
First Language
Korean
Proficient (C2)
C2
Japanese
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
Digital Marketing Manager
TBD Architects
12.2022 - 12.2024
Digital Marketing Professional
Freelance
01.2022 - 01.2023
Marketing Manager
Kim's Travel M&T
01.2021 - 01.2022
Business Analyst
Eon Consulting Group
01.2020 - 01.2021
Master of Arts - Global Economy & Strategy
Yonsei University Graduate School of International Studies
Bachelor of Science - Psychology
University of Utah
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