Sohyun Kim
Seoul
Summary
Data-driven professional with expertise in customer experience analysis, big data utilization, and advanced data analytics using Python and R to drive actionable insights and business decisions.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Marketing Research Intern
Hankook Research
07.2023 - 02.2024
- Managed and analyzed advertising effectiveness KPIs, producing monthly and annual reports.
- Operated customer experience advisory panels and set up research to collect qualitative and quantitative data, delivering topline insights.
- Designed online surveys and managed data to support efficient research processes.
- Participated in various user studies (FGD, hybrid gang, home visits) to identify pain points and derive actionable insights.
Online Marketing Intern
Beulah Style
08.2019 - 04.2020
- Managed brand website and fashion wholesale platforms, including product listings, promotions, and customer inquiries.
- Planned and produced monthly brand editorial content.
- Analyzed online sales performance and prepared reports using Google Analytics.
Education
Bachelor of Arts - English Literature, Business Administration
Seoul National University of Science & Technology
Seoul, South Korea 03.2015 - 08.2021
Skills
Python/R
SPSS
MS office
Relevant Training
- Big Data-Driven Digital Marketing Expert Course (2022.11 - 2023.05) : Performed data analysis and visualization using Python and R, and gained hands-on experience in big data projects utilizing analytical tools.
Certification
Social Survey Analyst (Level 2)
Timeline
Social Survey Analyst (Level 2)
06-2024
Marketing Research Intern
Hankook Research
07.2023 - 02.2024
Advanced Data Analytics Semi-Professional
03-2023
Coding Specialist Professional Python (Level 2)
05-2022
Online Marketing Intern
Beulah Style
08.2019 - 04.2020
Bachelor of Arts - English Literature, Business Administration
Seoul National University of Science & Technology
03.2015 - 08.2021
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