SOL JI PARK

Situation:
Faced operational challenges such as long customer wait times and high employee turnover, hindering store sales performance.

Task:
Optimize customer experience and boost sales through operational efficiency and team engagement strategies.

Action:

• Developed and implemented KPI-based sales strategies using metrics such as sales, conversion rates, and OPH.
• Planned and led promotional campaigns targeting key customer segments.
• Delivered 1:1 coaching sessions and performance feedback to improve individual and team capabilities.
• Streamlined staffing allocation to reduce customer wait times and improve conversion.

Result:

• Achieved 100% YoY sales growth through targeted promotions.
• Increased average staff retention from 5 months to over 2 years.
• Improved conversion rates and overall customer satisfaction.

Situation:
Customer foot traffic and conversion rates were stagnant.

Task:
Revamp the customer experience and boost sales through tailored marketing and operational strategies.

Action:

• Introduced segmentation-based customer service strategies.
• Reorganized store displays and layouts based on in-depth local market analysis.
• Provided structured sales training and coaching to the team.

Result:

• Significantly increased repeat customer visits and new customer acquisition.
• Enhanced sales performance and service quality.

Situation:
Limited effectiveness of seasonal promotions and lack of response to customer feedback.

Task:
Strengthen campaign performance and improve customer satisfaction.

Action:

• Designed annual promotional events informed by customer journey data.
• Monitored and responded to app-based feedback to enhance service quality.
• Optimized campaigns by analyzing customer behavior across funnel stages.

Result:

• Achieved 7%+ YoY sales growth.
• Received top scores in customer satisfaction evaluations.

Situation:
As a newly opened store, there was a need to secure stable operations and build customer loyalty quickly.

Task:
Establish consistent store operations and generate sales growth by targeting local trends.

Action:

• Launched K-pop themed marketing campaigns tailored to local demographics.
• Analyzed customer behavior and visit patterns to fine-tune marketing strategies.
• Collaborated with staff to stabilize operations during the launch period.

Result:

• Built a loyal customer base with 2+ weekly visits.
• Sustained 15% monthly sales growth for 6 consecutive months.

Situation:
The hotel needed a differentiated holiday experience to boost revenue during high-demand seasons.

Task:
Drive customer satisfaction and revenue growth during peak seasons.

Action:

• Designed customer-centered events based on guest segmentation and data.
• Transitioned buffet service to plated dining, improving table turnover and efficiency.
• Developed campaigns for family and children guests to enhance their experience.

Result:

• Generated a 27% increase in holiday season revenue.
• Improved service efficiency and guest satisfaction.