SQL
SONGA KIM
Data Analyst & Business Strategist
Seocho
Summary
- Leadership and Strategic Alignment Expert
Experienced in tech and data strategy, leading initiatives that drive business and product success. Skilled in aligning data insights with top organizational goals, working closely with CSO and CPO to ensure impactful, strategic results. - Advanced Research and Analysis Expert
With a Master’s in Psychology and extensive research experience, proficient in quantitative and qualitative methods. A proven track record in designing, analyzing, and reporting complex surveys. - Adaptive Data Consultant & Product Lifecycle Strategist
Versatile in all stages of the product lifecycle, from development to growth and stabilization. Adapts quickly to diverse environments and drives strategic growth through data insights that guide each stage. - Client-Focused Data Consultant
Motivated data professional skilled in analytics and client engagement. Experienced in translating data into strategic insights that meet client needs and inform business decisions.
Overview
2025
2025
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Lead Data Analyst
LINE LEXT, CPO - N Data Team
10.2022 - Current
- Responsible for overall data strategy that forms the basis for key business and product strategy development in collaboration with CSO/CPO
- Led data consultations with various teams, including the NFT trading platform, AI character service (ongoing), and numerous stakeholders such as business strategy, business development, marketing, and product teams. Delivered customized analytics frameworks and insights aligned with each team’s objectives, fostering a data-driven culture throughout LINE NEXT.
- Started as part of the business strategy for a global B2C-C2C NFT platform and established the first data team at LINE NEXT
- Built data analysis environment, introduced BI tools, and developed data marts
- Developed daily/weekly reports, key metrics, visualizations, and overall operations
- Played a central role in establishing membership service schemes based on various metrics such as funnel, AARRR, RFM, LTV, and cohort analysis
- Participated in strategy development through data simulations for transaction-based reward schemes, achieving over 80% of current KPI (GMV) from these features
- Conducted in-depth user behavior analyses, providing actionable insights that inform both product and marketing strategies. Key analyses include:
- Impact of Arcade Games on Retention: Evaluated how gaming features influence user retention, offering strategic recommendations to enhance engagement.
- Purchasing Behavior Analysis: Identified characteristics of users purchasing specific items, helping refine marketing efforts and product offerings.
- Web3 vs. Web2 Purchasing Patterns: Conducted comparative analysis on purchasing patterns, enabling targeted strategies for Web3 and Web2 user segments.
- Quality User Analysis: Provided insights into high-value users, informing retention and loyalty strategies tailored to their engagement patterns.
- Home Tab Redesign Success Metrics: Conducted research to define KPIs for the UX redesign of the home tab, identifying metrics to measure success. Analysis revealed that users who engaged with the C2C trading service demonstrated higher retention rates, leading to targeted engagement strategies for this user segment.
Business Analyst
LINE PLUS, CPO Business Strategy Team
12.2020 - 10.2022
- Belonged to the dedicated strategy team for the CPO of major messenger platforms in JP/TH/TW, supporting data-related strategies for a platform with 180 million MAU and other Family Services
- Built data analysis environments, introduced BI tools, and developed data marts
- Created visualizations and dashboards for KPI reports and Insight Reports; participated in planning, sending, and operating various reports, and contributed to some development (system and automation development led by DE)
- Developed key service KPIs through Cross Platform Analysis, including User Activity, User Retention, Service Overlap, and AUM
- Led the Service Contribution Index development project with the Machine Learning team under the CPO's direction, contributing to measuring service impact
- Monitored KPIs and PL for FINTECH services (LINE app, Pay, Wallet, Securities, Loans, Virtual Asset Exchange, Internet Banking, etc.)
- Conducted research on trends in the Fintech and Blockchain industries
- Compiled the Annual Retrospective Report related to LINE App Service
Customer Relations Manager
LINE Financial
6 2018 - 11.2020
- Proposed individual service and devised membership rating system
- User segmentation: Grouping users based on service indicators such as transactions, asset volume, and cryptocurrencies etc
- Analyzed and planned Promotion Scheme: Planned promotion structures through data analysis
- Contributed to Newly registered user(NRU) acquisition (10% vs Monthly NRU)
- Planned Loyalty Program: Proposed service application through research on competitor trends
- Designed User Lifecycle Management: Structured related data extracted for user behavior from subscription to departure, devised indicators for each funnel, and proposed improvement plans related to user management
- Set up customer support process for crypto currency exchange service
- Set up Customer Authentication team and KYC(Know Your Customer) process for crypto currency exchange service
- Executed CDD(Customer-due-diligence) and EDD(Enhanced Due Diligence) process for users
- Participated in CRM tool planning project implementing CRM tools(Salesforce)
- Planned customer analysis and set up KPI for customer satisfactory
- Improved Number of NRU by more than 30%, monitoring Customer satisfactory indicators
- Released and managed notices and marketing campaigns for users
- Handled operation issues such as asset transaction and privacy protection as person in charge of escalated complaints
Customer Relations Manager
KORBIT
9 2016 - 6 2018
- Improved more than 200% of work efficiency by analyzing customer data (Applied automation by finding pain point.)
- Developed daily VOC(Voice of Customer) report for all teams
- Fostered better understanding of customer needs
- Performed User Segmentation analysis by RFM modeling.
- Created marketing performance by using Tableau
- Conducted marketing performance analysis
- Handled customer notice releases
- Established customer support process
- Implemented CRM tool(Zendesk) which improved working efficiency by 200%, and initiated ticket system in customer support process
- Led outsourcing contact center opening project for 20 agents
- Developed IVR for contract center based on analysis based on customer inquiry data
- Developed KPI dashboard for customer support team using SQL
- Generated customer inquiry categorizing system based on customer support data analysis using SQL and R
Researcher
Hanyang University
08.2015 - 03.2016
- Provided psychological counseling for foreign students
- Formed psychological assessments and evaluations of foreign students
- Conducted surveys and made research of foreign students' adoption of Korean culture
- Performed data analysis for survey results such as Correlation and ANOVA analysis
Counsellor
Hanyang University
08.2014 - 08.2015
- Provided psychological counseling for university students
- Formed psychological assessments and evaluations of university students
Overseas Sales
EHWA Diamond
07.2011 - 08.2012
- Company Overview: EHWA Diamond is the biggest diamond construction tool company in Korea and sells diamond tools to worldwide for more than 50 years
- Successfully handled export shipments for the UK
- Communicated with global customers, and managed sales performances
- EHWA Diamond is the biggest diamond construction tool company in Korea and sells diamond tools to worldwide for more than 50 years
Education
Master - Psychology
Catholic University
Seoul 09.2013 - 08.2015
Bachelor's Degree - Anthropology
Hanyang University
Seoul 03.2005 - 02.2011
Skills
Advanced analytics
Software
Python
Tableau
R
Microsoft Office
Timeline
Lead Data Analyst
LINE LEXT, CPO - N Data Team
10.2022 - Current
Business Analyst
LINE PLUS, CPO Business Strategy Team
12.2020 - 10.2022
Researcher
Hanyang University
08.2015 - 03.2016
Counsellor
Hanyang University
08.2014 - 08.2015
Master - Psychology
Catholic University
09.2013 - 08.2015
Overseas Sales
EHWA Diamond
07.2011 - 08.2012
Bachelor's Degree - Anthropology
Hanyang University
03.2005 - 02.2011
Customer Relations Manager
LINE Financial
6 2018 - 11.2020
Customer Relations Manager
KORBIT
9 2016 - 6 2018
Similar Profiles
LANA ASHRELANA ASHRE
Student Teaching Intern at Lext Robo AcademyStudent Teaching Intern at Lext Robo Academy
Travis SingletonTravis Singleton
Mobile Detailer at Lext Level Auto DetailingMobile Detailer at Lext Level Auto Detailing
Moses RodriguezMoses Rodriguez
Bilingual Interpreter at Language Line Solutions -Data Mark MexicoBilingual Interpreter at Language Line Solutions -Data Mark Mexico