SONGYI LEE

Detail-oriented professional with experience in event planning, data analysis, and administrative support. Demonstrated ability to manage multiple tasks efficiently, maintain accurate records, and communicate effectively across diverse teams. Eager to leverage skills in a Human Resources internship to contribute to organizational success.

September 2022 - February 2023

• Planned and executed after-parties for university festivals, attracting over 2,000 participants.
• Researched and secured sponsorships, including partnerships with Campari Group.
• Designed promotional content and organized reservation-based event engagement.
• Managed sponsorship benefits and ensured cost-effective event operations aligned with sponsor expectations.

Kyung Hee University | December 2023

• Developed a partnership strategy between African nations and Korean beauty companies, integrating sustainability and market analysis.
• Conducted in-depth research on African beauty trends, identifying gaps in local product accessibility and advocating for inclusivity.
• Proposed a marketing approach incorporating brand ambassadors, social impact initiatives, and trust-building strategies.
• Designed the brand slogan “N'oublie pas de t'aimer” to reflect a shift from Western beauty standards to celebrating African diversity and self-love.