Salesforce
Sooyeon Yoon
Field Marketing Manager
Seoul,Korea
Summary
Accomplished Field Marketing Manager recognized for creating impactful demand generation programs and orchestrating large-scale events with notable attendance growth. Awarded as a top talent in APAC. Demonstrated excellence in B2B marketing by driving ABM-focused strategies and utilizing CRM systems for precise campaign measurement. Known for implementing highly unique demand generation programs like Splunk MBTI and O11y Escape Room, extending their influence across APAC regions.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
4
4
Languages
Work History
Field Marketing Manager
Splunk Korea
Seoul
2019.05 - Current
- Led development and implementation of all marketing plans to achieve revenue and brand exposure goals.
- Oversee planning and execution of large-scale events such as Splunk flagship events, Partner Events, Seminars, and Industry Events, ensuring alignment with clients' requests and business objectives. Since 2022, registration has reached around 1,200 with 600-700 attendees, reflecting 160% increase compared to 2019.
- Generated average of 220+ leads in single webinar execution, achieved through collaboration with external third-party media and other partner vendors
- Achieved yearly registration of 13,000 for real-time hands-on by designing it in various formats such as security Bootcamp, hybrid environment.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns to leadership team.
- Generated leads and created brand awareness in new market of Cloud Monitoring by creating unique campaigns such as ‘Splunk MBTI.' 'Observability Escape Room' which has spread to other APAC regions within Splunk (i.e. Splunk MBTI Taiwan, O11y Escape Room ANZ)
- Selected as APAC Top Talent Group in 2021, nominee in 2022.
- Assisted with managing prospect accounts (Enterprise & Commercial) through account-based marketing (ABM) programs, vendors and marketing agencies to operate marketing campaigns and develop marketing materials.
- Managed Splunk Korea website Updates collaborating with global functional teams since 2020
- Serve as reviewer for all email campaigns sent out to Korea Customers by Global Customer Support Team and APAC Marketing Team (with database of around 17,000+)
- Optimized campaigns with focus on localization, resulting in improved open and click-through rates (highest improvement among Asia regions).
- Create monthly newsletter for Korean users in collaboration with global marketing operation teams, utilizing Jira tool
- Managed keyword-based PPC and brand advertising campaigns on local portal, Naver (Korea's major search engine)
- Participated in weekly forecasting meetings to discuss sales metrics.
- Managed SNS channel (Kakao, Naver TV) updates; Message sent out 2 times per week.
Sales Operation Intern
Philips Korea
Seoul
2018.06 - 2018.09
- Analyzed sales performance, addressed surtax issues, and successfully reduced tax incidence rate to below 10 percent.
Import Operation Trainee
Hyundai Merchant Marine Sydney
Sydney
2014.03 - 2014.08
- Conducted entry review and billing using customs brokerage software. Recognized for outstanding performance and filled in during three-month maternity leave. Featured in internal global company magazine.
Education
Master of Arts - International Economics And Governance
University of Bayreuth
Bayern, Germany 2017.02 - 2018.08
Bachelor of Arts - Russian & International Studies
Kyung Hee University
Seoul, South Korea 2011.02 - 2015.02
Skills
Campaign Development/Management
Creative Writing
Keyword Optimization, PPC Ad
Social Media Management
Events logistics management
Budgeting and Allocation
Campaign development
Marketing and advertising
Corporate Communications
Campaign management
PeopleSoft
Affiliations
- (June 2023 – Present) Board Member of B2B Marketer Community: as a board member of B2B Marketer community, I oversee event execution, planning for the community event.
- (Aug 2018 – Nov 2018) Interpreter of Korean National Commission for UNESCO
Software
Tableau
Adobe Photoshop, Video Maker
Collaborative tools such as Jira, Smartsheet
Certification
Tableau Specialist
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I think that only daring speculation can lead us further and not accumulation of facts.
Albert Einstein
Timeline
Splunk Sales Rep 1,2 Education Completed
2021-02
Field Marketing Manager
Splunk Korea
2019.05 - Current
Sales Operation Intern
Philips Korea
2018.06 - 2018.09
Master of Arts - International Economics And Governance
University of Bayreuth
2017.02 - 2018.08
Import Operation Trainee
Hyundai Merchant Marine Sydney
2014.03 - 2014.08
Bachelor of Arts - Russian & International Studies
Kyung Hee University
2011.02 - 2015.02