SORAYA PERINETTI
Ecommerce MD
Seoul, Songpa-gu, Bangi-dong
Summary
Ecommerce MD with over 5 years of hands-on experience managing Amazon marketplaces in the US, EU, and CA. Skilled in growing online sales through smart strategies, product launches, and platform expansion. Known for improving performance through SEO, A/B testing, and strong content. Confident working across diverse teams and cultures, fluent in English and Italian, with conversational Korean.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Ecommerce Manager (Full-time)
MUVEEN
09.2022 - Current
- Manage Amazon stores in the US, EU (UK, Germany, France, Italy, Spain, Netherlands), and CA, handling strategy, marketing, and operations
- Plan and launch new products, including research, competitor analysis, and coordination
- Expand presence into new countries and Amazon marketplaces
- Run and optimize Amazon Deals, A/B tests, pricing and all types of promotions
- Improve product visibility with better listings, SEO, stores, and A+ Content
- Monitor KPIs and sales data to boost performance and find improvement or problematic areas
- Manage and forecast stock levels and avoid over- or under-supply
- Study requirements, VAT, tax policies, certifications, and government regulations for selling in foreign markets
- Write and edit content for Amazon, SNS, blogs, packaging, and more
- Ensure compliance with Amazon policies and handle any issues or account flags
Ecommerce Specialist (Full-time)
MUVEEN
08.2020 - 09.2022
- Managed Amazon EU operations, listings, and customer support
- Wrote product copy, optimized keywords, and designed parts of product pages, stores and A+
- Tracked performance and suggested improvements based on data
- Led planning and project management for OEM products
- Communicated with overseas factories and internal teams to meet product development deadlines
- Created and edited content for listings, SNS, and promotional materials
Regional Manager (Freelancer)
ProBit Exchange
03.2020 - 08.2020
- Managed Italian market marketing: influencer outreach and local PR
- Translated and adapted web/app content and promotions for Italy
Planning & Operations Assistant (Intern)
Luxottica Korea
07.2019 - 04.2020
- Prepared reports on tourism trends and the duty-free market
- Handled communication between Korean, Italian, and US teams
- Managed SAP orders and supported IP protection projects
Business English Teacher (Part-time)
Virtedco
03.2019 - 07.2019
- Taught business English to CJ CheilJedang managers
- Created lesson plans, reports, and progress evaluations
Cabin Crew (Full-time)
Ryanair
07.2015 - 05.2017
Education
Master of Science - International Trade, Finance & Management
Yonsei University
Seoul, South Korea 1 2018 - 1 2019
Bachelor of Arts - Asian Studies
Ca’ Foscari University of Venice
Venice, Italy 1 2012 - 1 2016
Skills
Amazon Seller Central
Personal Information
Visa Status: F5 - resident visa that can be reissued every 10 years, and needs no sponsorship from the company
Interests
I have a strong passion for trends and all things aesthetic! I enjoy painting and visiting design and art galleries, which inspire my creativity. I am particularly sensitive to fashion, latest trends, and social media, with a strong interest in K-cosmetics and makeup.
Timeline
Ecommerce Manager (Full-time)
MUVEEN
09.2022 - Current
Ecommerce Specialist (Full-time)
MUVEEN
08.2020 - 09.2022
Regional Manager (Freelancer)
ProBit Exchange
03.2020 - 08.2020
Planning & Operations Assistant (Intern)
Luxottica Korea
07.2019 - 04.2020
Business English Teacher (Part-time)
Virtedco
03.2019 - 07.2019
Cabin Crew (Full-time)
Ryanair
07.2015 - 05.2017
Master of Science - International Trade, Finance & Management
Yonsei University
1 2018 - 1 2019
Bachelor of Arts - Asian Studies
Ca’ Foscari University of Venice
1 2012 - 1 2016
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