SORAYA PERINETTI
Ecommerce MD
Seoul, Songpa-gu, Bangi-dong
Summary
Global Ecommerce Manager with 5+ years of experience leading Amazon strategy and operations across the US, EU, and more. Skilled in product launches, new markets expansion, and B2B buyers
communication, with a focus on growth and efficiency. Fluent in English and Italian, conversational in Korean. Passionate about beauty, design, and global trends.
Overview
10
10
years of professional experience
3
3
Languages (English, Italian, Korean)
Work History
Ecommerce Manager (Full-time)
MUVEEN
Seoul
09.2022 - Current
- Manage Amazon stores across the US, EU (UK, Germany, France, Italy, Spain, Netherlands), Japan and Canada, overseeing strategy, marketing, and daily operations
- Plan and execute new product launches through market research,
competitor analysis, and cross-functional coordination - Lead marketplace expansion into new countries and Amazon platforms
- Run and optimize promotions, including Deals, A/B testing, pricing
strategies - Enhance product visibility through optimized listings, SEO, brand stores, and strong A+ content
- Monitor key performance metrics and sales data to identify opportunities, optimize performance, and address issues proactively
- Manage inventory levels and forecasting to ensure optimal stock
availability and prevent overstock or stockouts - Study requirements, VAT, tax policies, certifications, and government regulations for selling in foreign markets
- Created and edited content for listings, SNS, and promotional materials
- Ensure compliance with Amazon policies and handle any issues or
account flags
Sales & OEM Project Specialist (Full-time)
MUVEEN
Seoul
08.2020 - 09.2022
- Managed Amazon EU operations, including listings optimization and customer support
- Handled B2B communication and negotiation, coordinating orders and shipping logistics
- Prospected and secured new business partners by participating in trade fairs and expos
- Led planning and project management for OEM product development
- Coordinated with overseas factories and internal teams to ensure timely product launches and development milestones
Regional Manager (Freelancer)
ProBit Exchange
Seoul
03.2020 - 08.2020
- Managed Italian market marketing: influencer outreach and local PR
- Translated and adapted web/app content and promotions for Italy
Planning & Operations Assistant (Intern)
Luxottica Korea
Seoul
07.2019 - 04.2020
- Prepared reports on tourism trends and the duty-free market to support strategic planning
- Analyzed customer feedback and sales data from past collections to guide new product development
- Facilitated communication between Korean, Italian, and US teams to ensure smooth collaboration
- Managed SAP orders and assisted with intellectual property protection initiatives
Business English Teacher (Part-time)
Virtedco
Seoul
03.2019 - 07.2019
- Taught business English to CJ CheilJedang managers
- Created lesson plans, reports, and progress evaluations
Cabin Crew (Full-time)
Ryanair
Europe
07.2015 - 05.2017
Education
Master of Science - International Trade, Finance & Management
Yonsei University
Seoul, South Korea 1 2018 - 1 2019
Bachelor of Arts - Asian Studies
Ca’ Foscari University of Venice
Venice, Italy 1 2012 - 1 2016
Skills
Amazon Seller Central
Helium10
Excel
Canva
SEO
Conversion rate optimization
Demand forecasting
Promotions management
Business Development
Storefront and A creation
Amazon FBA
Personal Information
Visa Status: F5 - resident visa that can be reissued every 10 years, and needs no sponsorship from the company
Interests
I have a strong passion for trends and all things aesthetic! I enjoy painting and visiting design and art galleries, which inspire my creativity. I am particularly sensitive to latest trends and social media, with a strong interest in skincare and make up content.
Timeline
Ecommerce Manager (Full-time)
MUVEEN
09.2022 - Current
Sales & OEM Project Specialist (Full-time)
MUVEEN
08.2020 - 09.2022
Regional Manager (Freelancer)
ProBit Exchange
03.2020 - 08.2020
Planning & Operations Assistant (Intern)
Luxottica Korea
07.2019 - 04.2020
Business English Teacher (Part-time)
Virtedco
03.2019 - 07.2019
Cabin Crew (Full-time)
Ryanair
07.2015 - 05.2017
Master of Science - International Trade, Finance & Management
Yonsei University
1 2018 - 1 2019
Bachelor of Arts - Asian Studies
Ca’ Foscari University of Venice
1 2012 - 1 2016