Souian (Sonia) Chao

JAJU E-commerce Marketing Team Overseas Cosmetic Department (L:A Bruket, Sweden)

Oct 2024 – Present, Seoul, South Korea

• Increased monthly SSG.COM sales by 50% (₩400M → ₩600M) through targeted campaigns and performance-based merchandising.
• Led multi-channel marketing across JAJU Mall, Kakao Gift, and SSG.COM, improving CTR and CVR via optimized content strategy and A/B testing.
• Designed and executed seasonal brand campaigns and co-marketing partnerships, achieving consistent year-over-year growth.
• Collaborated cross-functionally with CRM, creative, and data analytics teams to enhance customer engagement and retention through data-driven segmentation.

Overseas Cosmetic Department (Multi-Brand Division)

Apr 2022 – Oct 2024, Seoul, South Korea

• Spearheaded China market entry for L:A Bruket, launching brand presence on Tmall and JD.com and achieving 300% YoY sales growth within one year.
• Developed and executed integrated 360° marketing campaigns, combining paid media, influencer marketing, PR, and social activation across RED, WeChat, and Weibo.
• Established and managed a cross-border logistics and supply chain system, optimizing delivery efficiency and cost between Korea HQ and China market.
• Strengthened brand narrative and market positioning through consistent creative direction and localized content adaptation.

(Miriam Quevedo / Davines / Heeley / Courrèges / Comfort Zone)
Jan 2022 – Oct 2024, Seoul, South Korea

• Drove Korea market entry and growth for five international beauty brands across offline retail and online platforms (S.I.Village, 29CM, Naver Smart Store).
• Planned and managed digital campaigns and influencer collaborations to expand brand awareness and improve conversion.
• Oversaw marketing budget allocation, ROI tracking, and promotional calendar to ensure strategic alignment with brand objectives.

VIDIVICI Department

Mar 2020 – Dec 2020, Seoul, South Korea

• Managed duty-free e-commerce operations and marketing to strengthen brand exposure and sales performance.
• Enhanced product discoverability through SEO, keyword optimization, and data-based product page design.
• Collaborated with retail partners to execute joint marketing promotions, achieving higher customer satisfaction and retention.

• Supported cross-border M&A projects between Korea and China, focusing on market entry and synergy analysis.
• Conducted financial due diligence and strategic consulting for multinational clients, assisting in valuation and industry benchmarking.
• Compiled and analyzed global M&A opportunities using advanced data-mining and market intelligence tools.
• Prepared industry reports and client presentations summarizing key insights, investment trends, and competitive dynamics.
• Collaborated with bilingual project teams, improving communication efficiency across cross-cultural business environments.