Summary
Overview
Work History
Education
Skills
Certification
TRAINING
Timeline
Generic

Soyeong Lee

Senior Market Access Specialist
Seoul

Summary

Market Access Specialist with industry experience since 2023, supported by prior payer-side experience at Korea's national HTA agency (HIRA). Brings approximately 6 years of combined experience across pricing, reimbursement, and HTA-related roles, along with a total of 12 years in the healthcare and pharmaceutical sectors. Experienced in developing and executing local pricing and reimbursement strategies, preparing P&R dossiers, and engaging with payer organizations. Takes a structured and pragmatic approach grounded in HTA review logic, cost-effectiveness evaluation, and cross-functional collaboration.

Overview

12
12
years of professional experience
1
1
Certification
2
2
Languages

Work History

Associate Manager → Deputy General Manager (Promotion)

Handok Inc.
Seoul, Seoul
04.2023 - Current

Key Market Access Projects (Completed)

DOPTELET (avatrombopag) – ITP

  • Led end-to-end reimbursement listing, achieving NHIS listing within 11 months .
  • Managed appraisal under a same-mechanism (TPO-RA) and competitive review environment , applying the weighted average price rule.
  • Supported price negotiation with NHIS, securing access conditions sufficient to mitigate future price-cut risk and positioning the product above concurrently reviewed competitors .

EMPAVELI (pegcetacoplan) – PNH

  • Led end-to-end reimbursement listing for a novel agent , achieving NHIS listing within 12 months .
  • Addressed payer concerns related to incremental budget impact and supported import and listing of required medical devices via the NIDS program .

Ongoing Oncology Market Access Activities

  • Supporting cost-effectiveness evaluation preparation for an oncology asset, including development of local economic evidence in collaboration with a partner company.
  • Played a key role in strategic reassessment due to limitations in available clinical evidence, supporting a shift to supplementary evidence development and an alternative access pathway .

Additional Market Access Responsibilities

  • Developed pricing and volume scenario analyses (PVA models) to support internal pricing strategy and negotiation planning.
  • Conducted market access feasibility reviews for pipeline assets, assessing listing potential, pricing corridor, and access risks.
  • Collaborated with Global Market Access, Medical, and Commercial teams to align local P&R strategy, value messaging, and global pricing governance.
  • Participated in industry working groups (HIRA, KPBMA) to monitor market access policy and environmental changes.

Manager, Pharmaceutical Pricing & Benefits Divisions

Health Insurance Review & Assessment Service (HIRA)
Wonju, Gangwon-do
06.2019 - 04.2023
  • Reviewed pricing adjustment requests and reimbursement status changes.
  • Managed reimbursement drug records, pricing data, and policy-related reviews.
  • Supported Health Insurance Policy Deliberative Committee related to MoHW guideline revisions.

Senior Pharmacist, Oncology & Inpatient Pharmacy

Asan Medical Center
Seoul, Seoul
02.2014 - 03.2018
  • Oncology pharmacy support, chemotherapy regimen review, and patient education.
  • Experience provided foundational understanding of oncology pharmacotherapy.
  • Mentored junior pharmacists to develop their clinical skills, fostering a supportive learning environment within the pharmacy team.
  • Optimized inventory management to reduce waste and ensure timely availability of essential medications.

Education

Bachelor of Pharmacy -

Chung-Ang University
Seoul
02.2012

Skills

  • Pricing strategy development

  • Simulation modeling

  • Market access regulation expertise

  • Payer communication expertise

  • Cost analysis and budget evaluation

  • Proficient in HTA documentation

  • Pricing strategy development

Certification

Board-Certified Oncology Pharmacist – Korean Society of Health-System Pharmacists (Previously certified; credential expired)

TRAINING

  • Internal Cost-Effectiveness Evaluation Training (8H) – Company-funded MA team training conducted by a former HIRA reviewer (currently Senior Advisor at Law Firm HwaWoo) (2025)
  • Advanced Course in Pharmaco-economic Evaluation (Audit, Non-degree) – SKKU (2024)
  • Market Access Practice Master Training – HIRA (2024)
  • Medical Statistics & Survival Analysis (Oncology Focus) (2024)

Timeline

Associate Manager → Deputy General Manager (Promotion)

Handok Inc.
04.2023 - Current

Manager, Pharmaceutical Pricing & Benefits Divisions

Health Insurance Review & Assessment Service (HIRA)
06.2019 - 04.2023

Senior Pharmacist, Oncology & Inpatient Pharmacy

Asan Medical Center
02.2014 - 03.2018

Bachelor of Pharmacy -

Chung-Ang University
Soyeong LeeSenior Market Access Specialist