Sukyung Kim
Marketing Manager
Goyang-si
Summary
Results-driven marketer with 3 years of experience in digital marketing, specializing in data-driven campaign optimization and cross-industry project management. Achieved a 300% improvement in campaign efficiency and a 70% reduction in CPA through strategic analysis and A/B testing. Skilled in leveraging tools like Google Analytics and Python to drive measurable results. Proven ability to collaborate with diverse clients and stakeholders, delivering tailored solutions that enhance performance. Passionate about creating innovative, organic marketing strategies that maximize both efficiency and impact.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Executive
PlayD
Seongnam-si, Gyeonggi-do
01.2021 - 11.2023
- Managed and optimized digital marketing campaigns across various platforms including Naver, Kakao, Google, and Meta, with a monthly budget of approximately KRW 800 million (USD 600,000).
- Led the digital advertising strategy for major clients such as Lotte Card, Citibank, and Eland Mall, achieving significant performance improvements.
- Enhanced campaign performance through data-driven optimizations, including CPC adjustments, keyword targeting, and creative A/B testing, resulting in up to 300% improvement in campaign efficiency.
- Streamlined operational processes by standardizing ad templates and automating reporting, improving team productivity and campaign turnaround time.
- Conducted rigorous A/B testing to identify high-performing creatives and strategies, leading to a 40% increase in click-through rates (CTR) and a 4% improvement in conversion rates.
Event Marketing Intern
Humming IMC
Seoul, Seoul
09.2019 - 01.2021
- Event Planning and Execution: Assisted in the planning and coordination of MICE and BTL marketing events, including corporate conferences, exhibitions, and experiential marketing campaigns, ensuring seamless execution and client satisfaction.
- International Conference Support: Managed communication and protocol for overseas attendees at international conferences, including logistics, scheduling, and on-site coordination.
- Bidding and Proposal Support: Contributed to the preparation of bidding documents and proposals for new projects, including research, content creation, and presentation materials.
- Venue Research and Contracting: Conducted thorough research on potential event venues, negotiated contracts, and coordinated with vendors to secure optimal locations for events.
- Client Communication: Supported client interactions by preparing meeting materials, responding to inquiries, and providing updates on event progress.
Education
BBA - Business Administration
Sookmyung Women's University
Seoul, South Korea 03.2016 - 08.2021
Skills
Search engine optimization
Keyword research analysis
Google analytics
Landing page design
Microsoft office
Python language
Adobe photoshop
Timeline
Digital Marketing Executive
PlayD
01.2021 - 11.2023
Event Marketing Intern
Humming IMC
09.2019 - 01.2021
BBA - Business Administration
Sookmyung Women's University
03.2016 - 08.2021
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