Sung Riye

Integrated Publicity Campaigns for Luxury Brands
Seoul, South Korea

• Coordinated publicity campaigns for premium jewelry collections, collaborating with agencies and influencers to boost engagement
• Managed press materials and promotional content, ensuring effective communication with stakeholders
• Organized brand popup stores and events to enhance physical and experiential engagement
• Key Achievements:
• Launched Korea's first premium jewelry popup at Shinsegae Gangnam Department Store, generating $300,000 in 9 days
• Achieved a 470% e-commerce sales increase through an influencer-driven video campaign

Developed a Language Education Brand

Seoul, South Korea

• Built the brand identity for an online language education platform, establishing core values and visual guidelines
• Designed and published multi-platform educational content, with two features on Naver's main page
• Delivered conversational English lessons to adults as the lead instructor, emphasizing practical applications
• Maintained a 90% course completion rate through engaging and student-focused methods

Creative Content Development and Audience Engagement
Seoul, South Korea

Planning: Selected engaging themes and wrote comprehensive scripts tailored to target audiences.
Operations: Secured guest speakers, hosted episodes, and facilitated audience interaction.
Production: Edited and published episodes, designed thumbnails, and managed overall distribution.
Audience Engagement: Managed social media accounts to promote new episodes and engage with the podcast community effectively.

Achievements:

• Rated 4.8/5 on Apple Podcasts.
• Ranked #22 in the Entertainment category on Podbbang.
• Achieved over 110,000 cumulative plays on Podbbang.

Editorial Features and Media Relations for Brands

Seoul, South Korea

• Created editorial features highlighting brand stories and unique selling points
• Collaborated with production teams to develop press kits and tailored promotional materials
• Secured 100% client retention through consistent and impactful content creation

Supported Landmark Exhibition and Media Outreach

Seoul, South Korea

• Supported the first-ever Louis Vuitton Series 2 Exhibition in Asia, handling PR and event operations
• Compiled media lists and coordinated outreach to domestic journalists for exhibition coverage
• Assisted on-site at VIP events, ensuring smooth execution and guest satisfaction

E-commerce Operations for Global Markets

Los Angeles, CA, USA

• Managed product uploads for the U.S
• And Canada e-commerce platforms, collaborating with design, description, data, and IT teams
• Streamlined workflows for product catalog updates, ensuring accuracy and timely launches
• Contributed to a seamless online shopping experience for diverse markets