Sunhong Lee

PROJECTS

[Price Suggestion Specialist (Market’s Lowest Price Data Collection) / Product Manager]

◆ Overview

Planned and executed price policy to achieve market’s lowest prices for partners’ products, enhancing competitive price throughout the market.

◆ Responsibilities

1. Established Balaan's prices suggestion based on the market's lowest prices, including initial phase of simulations.

- Refined and extracted insights from Danawa and Naver catalogs.

- Benchmarking lowest price from Danawa and Naver catalogs

2. Set criteria for collecting the data from Danawa and Naver catalogs.

- Established SOP for data cleansing and data collection required for inputting information into Naver and Danawa.

- Designed and executed semi-automated data collection method for Danawa .

- Configured standards for Balaan's prices suggestions using collected database.

3.Review the defensive logic, validated data, and conducted QA.

- Designed collection cycles and achievement criteria, incorporating defensive logic to minimize error rates.

- Simulated and designed Naver's price-based defensive logic.

- Simulated and designed Danawa's defensive logic.

- Handling the deleted data.

◆ Achievements

1. Achieved to collect 140% of the targeted market lowest price products.

2. Contributed to enhancing competitive pricing for in-house mall products.

3. Maintained error rate within 3%.

[Naver Catalog Service Operations / Product Owner]

◆ Overview

Conducted Naver Catalog auto-matching operations for partners.

To provide benefits for achieving competitive prices, enhancing advertisement effects, increasing exposure rates.

◆ Responsibilities

• Defined popular URL and crawling scope.
• Verified matching criteria based on the products which achieved the price target.
• Analyzed sales trends based on the matching status.
• Planned daily work sheets and dashboard for operators
• Upgrade manuals and educate the operators new SOP in Vietnam
• Collaborated with RPA for task monitoring dashboard.

◆ Achievements

[Price Comparison Service Operations and Personnel Management (In-house) / Product Owner]

◆ Overview

• Responsible for managing, automating, and enhancing efficiency of the in-house catalog section.

◆ Responsibilities

◆ Achievements

[META Data Management / Product Manager]

◆ Overview

• Enhanced catalog and product information through META data management and cleansing.

◆ Responsibilities

◆ Achievements

[Vietnam Outsourcing Transfer Project / Product Owner]

◆ Overview

• Managed the transfer of operations to cost-effective Vietnamese outsourcing companies and established local center operations.

◆ Responsibilities

• Conducted secondary POC for quality verification.
• Established onboarding plan.
• Created education guides, SOPs, and task dashboards.
• Created personal work volume dashboard for measurement.
• Conducted local onboarding process over 3 weeks.
• Updated new process and task change SOPs.
• Produced process guides and conducted local education for new projects (Balan's recommended prices, Naver original matching, etc.).
• Conducted weekly scrum meetings.
• Provided progress reports and monthly feedback.
• Conducted education and 1-on-1 meetings with personnel other than the supervisor.

◆ Achievements

• Achieved operational cost reduction. (80%)
• Improved efficiency

◆ Overview

Managing HR management and retail operations

◆ Responsibilities

• Recruitment Management: Oversaw recruitment for 17 brands including posting job advertisements, reviewing application documents, conducting both in-person and remote interviews.
• Payroll Management: Calculated salaries for 350 employees following brand-specific billing, managed annual leave, public holiday allowances, and severance pay.
• HR Administration: Managed document compilation for new hires and departures, handled labor contracts, employee records, and various expense reimbursements.
• Other Administrative Tasks: Managed HR risks, year-end tax settlement, and welfare programs such as condolence pay, incentives, and holiday gifts.

◆ Responsibilities

Store Supervision and Personnel Management

• Overview: Managed store operations including opening and closing of superstores, and personnel management.
• Role: Led brand store operations, assisted in recruiting, training, and opening new stores.
• Support for New Store Openings: Collaborated with store managers for education setup during new store and popup store openings.
• Fashion Brand Operations: Utilized operational experience in fashion brands for proposing new entries, conducting market research, and analyzing competitors.
• Customer Trends Analysis: Conducted regular store visits to gather customer trends and provided feedback to brand management.

◆ Achievements

• Achieved 0% of HR- related error.
• Attained a 100% brand customer satisfaction rate.

◆ Overview

• Participated in the planning stages of brand new startup operations, from opening to closure and overall business operation processes.

◆ Responsibilities

◆ Overview

Worked as a store manager covered 4 stores in Global SPA fashion brand , Uniqlo

◆ Responsibilities

◆ Responsibilities

1. Project Overview: O2O Collaboration Project Role: Project Manager (PM)

• Collaborated with various departments for marketing campaigns, store pickup services, etc., at flagship stores.
• Created manuals for store pickup O2O services at trial stores.
• Created POS manuals, customer interaction manuals.

◆ Achievements