Sunmi Park
Global Marketing Manager
Seoul
Summary
Bachelor of Arts (June 2024): Major in CCIT (Communication, Culture, Information, Technology), Minor in Cinema Studies
Advanced Marketing and Product Promotion Skills: Skilled in creating engaging marketing content, executing promotional strategies, and showcasing products to diverse audiences Digital Communication
Specialists: Comprehensive understanding of digital communication tools and techniques, including social media advertising, content creation, and user experience design Strong Organizational and Event Coordination Skills: Successfully managed and coordinated events and classroom activities, demonstrating ability to plan, execute, and oversee projects from start to finish
Overview
1
1
year of professional experience
Work History
Global Marketing Manager
07.2024 - 01.2025
- Conducted market research and analyzed trends to improve marketing strategies
- Collected and analyzed data from advertisements and owned media channels to generate performance reports (Google Analytics, Google Ads, Meta, Naver Ads, Kakao Moment)
- Led meetings with local agencies to build partnerships for overseas expansion
- Developed and implemented marketing strategies targeting local (Korean) and global markets.
- Planned, executed, and optimized paid marketing campaigns across digital platforms (Google, Meta, Naver, Kakao)
- Managed brand-owned media channels to effectively deliver key messages to targeted audiences (Facebook, Instagram, Naver Blog, Kakao Channel)
- Designed and created content for advertisement creatives and social media channels
- Identified and cooperated with Key Opinion Leaders (KOL) in targeted markets to produce brand-aligned contents.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that drove growth in key regions.
Translator and Assistant to lead workers
MakeUp in Los Angeles
02.2024 - 02.2022
- Translated and interpreted communications between Korean and English during the B2B exhibition
- Assisted in organizing and managing promotional activities, ensuring effective product presentations
- Created marketing sheets to provide additional information on current cosmetic trends of consumers
Translator and Assistant for the promotion of cosmetic products
Live Streaming Event of Korean Cosmetic Brand
01.2021
- Translated product information and marketing materials between Korean and English with high accuracy
- Showcased the products to diverse international audiences, translating influencer statements and interactions to promote products effectively
- Conducted detailed product training sessions for the explanation of product features, benefits, and usage to enhance understanding and promotion
Education
Bachelor of Arts - Major in CCIT, Minor in Cinema Studies
University of Toronto Mississauga
Mississauga, ON04.2024
Certificate - Digital Communication
Sheridan College (Joint Program with UTM)
Oakville, ON08.2023
Skills
- Languages: Korean(Native), English(Fluent)
- Technical Skills: Adobe Photoshop, Illustrator, InDesign(Intermediate), Word, HTML, CSS
Timeline
Global Marketing Manager
07.2024 - 01.2025
Translator and Assistant to lead workers
MakeUp in Los Angeles
02.2024 - 02.2022
Translator and Assistant for the promotion of cosmetic products
Live Streaming Event of Korean Cosmetic Brand
01.2021
Certificate - Digital Communication
Sheridan College (Joint Program with UTM)
Bachelor of Arts - Major in CCIT, Minor in Cinema Studies
University of Toronto Mississauga
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