Tae-Hyun Kim
Konkuk University Applied Statistics Student
Seoul,11
Summary
Dynamic sales and marketing professional with a proven track record at Red Bull Korea, excelling in event execution and data-driven strategies. Known for a friendly demeanor and strong teamwork, I leverage analytical skills to enhance brand exposure and optimize campaigns, ensuring exceptional customer service and engagement.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Part Time Sales
Adidas
10.2024 - Current
- Delivered tailored in-store sales services to meet diverse customer needs.
- Developed sales strategies by analyzing key KPIs (Target, Footfall, Transaction, CVR, UPT, VOL).
- Served as the designated English-speaking staff member, providing training to team members and offering specialized support to international customers.
Sales Marketer(Team Leader)
Red Bull Korea
10.2023 - 03.2025
- Planned and executed event and promotion operations, including concept development and production.
- Collected product-sampling data from key customer segments and analyzed consumer responses and behavioral patterns to improve online/offline marketing strategies.
- Supported integrated marketing activities to maximize brand exposure and analyzed channel-specific performance to optimize future campaigns.
Data Analyst
Textom
11.2023 - 03.2024
- Performed data collection and preprocessing to build reliable datasets.
- Conducted data visualization using analytical tools to identify key trends and patterns.
- Prepared analytical reports summarizing findings and business implications.
- Generated meaningful insights to support data-driven decision-making processes.
Sales Crew
HYBE
07.2021 - 02.2022
- Handled on-site customer service and inquiries, including English communication for international visitors.
- Translated notices and FAQ content into English and improved the clarity and quality of customer-facing messages.
- Supported exhibition and experience-zone operations to enhance overall visitor engagement and customer experience.
Education
High School Diploma -
Busan Foreign Language High School
Busan02-2021
Skills
Positive, adaptable mindset with a strong ability to integrate well into teams
Excellent teamwork and communication skills
Skilled in deriving insights through data preprocessing and visualization
Strong capability in providing tailored customer service
Accomplishments
Awards Extracurricular Activities
ICT Startup Competition – Excellence Award (Global Business Department)
Period: 2024.06.08 – 2024.06.08
- Proposed an application concept that analyzes food composition using image data.
- Designed a solution that identifies carbohydrates, protein, and fat content from food images and simultaneously calculates calories based on user goals (diet, maintenance, bulking).
- Addressed rising health-conscious consumer needs by applying computer vision to meal analysis.
Kuggle – Data Science Club
Period: 2024.01.01 – 2024.12.31
- Conducted a population-based income prediction project (Dacon).
- Built a Starbucks customer recommendation algorithm and evaluated results on Kaggle.
- Led deep learning study sessions covering RNN, CNN, and DNN models.
Additional Information
Program Title
Startup Data Marketing Practicum with Performance/Growth Marketer Mentors
Training Period
2025.07.14 – 2025.08.11
Institution
Comento
Program Details
- Designed marketing funnels and set performance goals
- Analyzed advertising metrics and created channel-specific marketing budget plans (media mix)
- Built dashboards and visualizations using raw channel data
- Visualized GA raw data for performance analysis
Military Service (KATUSA – Administrative Specialist)
Period: 2022.02.07 – 2023.08.06
- Served as an Administrative Specialist in the KATUSA program
- Awarded Model KATUSA recognition
- Assigned to the SPO Maintenance section, handling U.S. Army logistics and administrative support
- Supported interpretation and coordination during ROK–US joint exercises; received Commander’s Coin (General, O-10)
- Awarded the U.S. Army Commendation Medal (ARCOM)
Certification
OPic(IH:Intermediate High): English Speaking Level Test
Timeline
OPic(IH:Intermediate High): English Speaking Level Test
05-2025
Part Time Sales
Adidas
10.2024 - Current
Data Analyst
Textom
11.2023 - 03.2024
Sales Marketer(Team Leader)
Red Bull Korea
10.2023 - 03.2025
Sales Crew
HYBE
07.2021 - 02.2022
High School Diploma -
Busan Foreign Language High School