Tae-Hyun Kim
Konkuk University Applied Statistics Student
Seoul,11
Summary
Dynamic sales and marketing professional with a proven track record at Red Bull Korea, excelling in event execution and data-driven strategies. Known for a friendly demeanor and strong teamwork, I leverage analytical skills to enhance brand exposure and optimize campaigns, ensuring exceptional customer service and engagement.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Part Time Sales
Adidas
10.2024 - Current
- Delivered tailored in-store sales services to meet diverse customer needs.
- Developed sales strategies by analyzing key KPIs (Target, Footfall, Transaction, CVR, UPT, VOL).
- Served as the designated English-speaking staff member, providing training to team members and offering specialized support to international customers.
Sales Marketer(Team Leader)
Red Bull Korea
10.2023 - 03.2025
- Planned and executed event and promotion operations, including concept development and production.
- Collected product-sampling data from key customer segments and analyzed consumer responses and behavioral patterns to improve online/offline marketing strategies.
- Supported integrated marketing activities to maximize brand exposure and analyzed channel-specific performance to optimize future campaigns.
Data Analyst
Textom
11.2023 - 03.2024
- Performed data collection and preprocessing to build reliable datasets.
- Conducted data visualization using analytical tools to identify key trends and patterns.
- Prepared analytical reports summarizing findings and business implications.
- Generated meaningful insights to support data-driven decision-making processes.
Sales Crew
HYBE
07.2021 - 02.2022
- Handled on-site customer service and inquiries, including English communication for international visitors.
- Translated notices and FAQ content into English and improved the clarity and quality of customer-facing messages.
- Supported exhibition and experience-zone operations to enhance overall visitor engagement and customer experience.
Education
High School Diploma -
Busan Foreign Language High School
Busan02-2021
Skills
Positive, adaptable mindset with a strong ability to integrate well into teams
Accomplishments
Awards Extracurricular Activities
ICT Startup Competition – Excellence Award (Global Business Department)
Period: 2024.06.08 – 2024.06.08
- Proposed an application concept that analyzes food composition using image data.
- Designed a solution that identifies carbohydrates, protein, and fat content from food images and simultaneously calculates calories based on user goals (diet, maintenance, bulking).
- Addressed rising health-conscious consumer needs by applying computer vision to meal analysis.
Kuggle – Data Science Club
Period: 2024.01.01 – 2024.12.31
- Conducted a population-based income prediction project (Dacon).
- Built a Starbucks customer recommendation algorithm and evaluated results on Kaggle.
- Led deep learning study sessions covering RNN, CNN, and DNN models.
Additional Information
Program Title
Startup Data Marketing Practicum with Performance/Growth Marketer Mentors
Training Period
2025.07.14 – 2025.08.11
Institution
Comento
Program Details
- Designed marketing funnels and set performance goals
- Analyzed advertising metrics and created channel-specific marketing budget plans (media mix)
- Built dashboards and visualizations using raw channel data
- Visualized GA raw data for performance analysis
Military Service (KATUSA – Administrative Specialist)
Period: 2022.02.07 – 2023.08.06
- Served as an Administrative Specialist in the KATUSA program
- Awarded Model KATUSA recognition
- Assigned to the SPO Maintenance section, handling U.S. Army logistics and administrative support
- Supported interpretation and coordination during ROK–US joint exercises; received Commander’s Coin (General, O-10)
- Awarded the U.S. Army Commendation Medal (ARCOM)
Certification
OPic(IH:Intermediate High): English Speaking Level Test
Timeline
OPic(IH:Intermediate High): English Speaking Level Test
05-2025
Part Time Sales
Adidas
10.2024 - Current
Data Analyst
Textom
11.2023 - 03.2024
Sales Marketer(Team Leader)
Red Bull Korea
10.2023 - 03.2025
Sales Crew
HYBE
07.2021 - 02.2022
High School Diploma -
Busan Foreign Language High School