Taeeun Park

Dynamic marketing professional with experience in branding and product communication strategy at Hite Jinro Advertising Team and LG Household & Health Care Digital Marketing Team. Proven expertise in model-driven brand awareness content planning and managing social media channels for beauty brand The Face Shop, resulting in significantly boosted engagement through impactful content design. Equipped with strong organizational skills and a commitment to contributing to team success. Eager to leverage expertise in an entry-level marketing position to drive company goals forward.

• Experience at Hite Jinro Advertising Team and LG Household & Health Care Digital Marketing Team → Expertise in branding and product communication strategy, Capability in model-driven brand awareness content planning
• LG Household & Health Care Digital Marketing Team, Ability to design impactful content that boosts SNS engagement, Managed social channels (Instagram, X) for beauty brand The Face Shop

Project 1) Branding Content Planning & Production for The Face Shop

• Objective: Enhance The Face Shop brand awareness using model SEVENTEEN Wonwoo, and drive viral expansion of new product launches and promotions

• Responsibilities: Developed annual content plan, planned/produced brand videos & images, managed media operations (Contribution: 100%)

• Achievements: Increased “The Face Shop & Model” related search volume by +45%,boosted SNS engagement by +130% (vs. Jan 2025)

• Details:

1. Produced model branding videos for Dr. Belmeur Spot Serum, New Tangerine Serum, and Rice Water Bright Milk & Jelly Double Foam, tailored to major country-level promotions with product visuals & branding films

▪ Dr. Belmeur TXA Dark Spot Serum: Branding video featuring “ProblemSolver Wonwoo” to highlight product’s professional & scientific image → Instagram Link

▪ New Basic Vita-C Tangerine Serum: Pop-style branding video emphasizing the refreshing tangerine ingredients in the New Basic line → Instagram Link

2. Planned and produced GIFs/short-form content for Rice Water Double Foam to raise awareness, highlighting product specialties using USP-based visual guides

Project 2) Planning & Managing Brand SNS Accounts (Instagram, X)

• Objective: Increase SNS views & engagement, strengthen brand identity, and drive commerce conversion

• Responsibilities: Developed content strategy for IG/X accounts, managed KPIs, planned & produced AI-based videos (Contribution: 100%)

• Achievements: Improved monthly average IG+X engagement by +135%p (vs. Jun 2025)

• Details:

1. Enhanced product awareness by releasing new looks & cuts of the brand model aligned with new product key concepts

2. Secured engagement by designing key visuals based on product USPs and visualizing them through generative AI

▪ Ultimate PDRN Serum: AI video highlighting its lightweight, non-sticky formula → Instagram Link

▪ New Basic Tangerine, Aloe & Oat Line: AI video emphasizing ecofriendly ingredient attributes → Instagram Link

3. Expanded organic, in-house Reels production to effectively showcase product features and usage

▪ Homesthetics Toning Mask: Video using the humorous keyword “Flight Attendant’s Must-Have Pack” to highlight superior adhesion in

daily life → Instagram Link

Project 3) New Product IMC & Advertising Campaign Management

• Objective: Promote new product launches for CareZone, Code Glokolor, and The Face Shop; increase brand awareness and drive purchase conversion.

• Achievements : Planned and executed PPL advertising content, sampling programs, PR/magazine tie-in viral activities (100% contribution).

• Details

1. CareZone Pore Serum Viral Campaign – #PoreRecipe (Dec 2024 – Apr 2025)

o Leveraged mega YouTubers (e.g., Jamie4U, Inssi) for review content → integrated licensed cuts into commerce mall thumbnails & product detail pages → achieved +300% daily sales increase.

o Launched “#OneNightPoreDeepSleepRecipe” skincare routine campaign →TikTok challenge & Daiso-specialized short-form video execution → boosted product ranking by +200 places in commerce malls.

2. Code Glokolor Blusher Viral Campaign (Mar – Apr 2025)

o Selected Daiso-focused, high-engagement short-form review channels → executed 6 reels PPL ads with a ₩7M ad budget, reaching 960K views →achieved CPV ₩7.2 (vs. industry avg. ~₩100), setting record ROAS efficiency.

o Conducted 300+ blog seeding posts with keyword “Daiso Blusher” → secured top placement in Naver price comparison tab, effectively linking to commerce sales.

3. The Face Shop Ultimate Multi-Vita Serum Digital Viral & PR (Jun – Aug 2025)

o Highlighted competitiveness vs. rivals by emphasizing “non-irritating Vitamin C serum” positioning → led brand communication with the keyword “Vitamin Beginner’s Pick.”

o Activated sampling at major outdoor events (Allure Green Campaign, Seoul Jazz Festival, Hangang Swimming Pool) with #5-day sample kits → emphasized accessibility of whitening serum → drove 30K+ customer inflow via QR codes linked to brand channels.

4. The Face Shop × DinoTang IP Collaboration Digital Viral & PR (Jul – Sep 2025)

o Built communication strategy around synergy between “Hardworking Farmer DinoTang Quokka” IP and The Face Shop “Clean Beauty.”

o Released digital magazine & reels content to highlight Seongsu DinoTang pop-up event → ranked Top 3 most buzzworthy collaborations in The Face Shop’s history.

Project 4) Planning & Promoting Artist Album

• Objective: Increase awareness of artist’s music and drive monetization

• Responsibilities: Planned album concept, sourced tracks, produced/managed promotional

content, created video productions (Contribution: 70%)

• Achievements: Successfully monetized music for a new artist; achieved 20K+ views on

branding content

• Details:

– Planned and produced album concept & MV content for international artist POPSICK’s single “Too Fast”
– Developed “Filling Radio” counseling content series linked to new music; created and published promotional content for the release