TAEHO KOH
Brand Experience Strategist & Cultural Project Producer
Goyang-si,41
Summary
Dynamic Festival Director with a proven track record at EDC KOREA, enhancing guest experiences through innovative marketing strategies and effective crowd control. Skilled in budget optimization and vendor negotiation, I foster strong partnerships and elevate event quality, ensuring memorable experiences while driving attendance and satisfaction.
Overview
8
8
years of professional experience
Work History
Festival Director
Independent (Multiple Festivals)
01.2018 - Current
- Streamlined ticketing processes, leading to shorter lines and improved attendee experience at entry points.
- Maintained strong relationships with key industry stakeholders for continuous growth, collaboration, and support in future events.
- Collaborated with local government authorities to secure permits in a timely manner for smooth festival operations.
- Evaluated post-festival feedback surveys for continuous improvement of future events based on attendee insights and preferences.
- Optimized budget allocation, reducing unnecessary expenses while maintaining high-quality event production values.
- Created detailed event schedules and timelines, ensuring a smooth flow of activities and performances throughout the festival duration.
- Enhanced festival attendance by implementing innovative marketing strategies and collaborating with local businesses.
- Expanded vendor relations, resulting in a diverse array of food, beverage, and merchandise options for attendees.
- Implemented safety protocols to ensure a secure environment for all festival attendees, staff, and performers.
- Elevated guest satisfaction by ensuring top-notch entertainment and engaging experiences throughout the festival.
- Generated positive media coverage through skillful public relations efforts and fostering strong relationships with journalists.
- Established partnerships with non-profit organizations to promote social impact causes aligning with the festival''s brand values.
- Managed contracts negotiations with vendors, sponsors, and talent agencies to ensure favorable terms benefiting both parties involved.
- Developed creative themes for events and created related activities to engage attendees.
- Trained and supervised event staff to complete tasks on time.
- Analyzed event costs to identify areas of improvement and cost savings.
Marketing & Sales Manager
EDC KOREA / Insomniac
08.2024 - 04.2025
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Managed sales promotions and marketing strategies on major social media sites.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Collaborated with internal departments to develop cohesive messaging across multiple platforms.
- Expanded distribution channels by forming strategic partnerships with key industry players.
External Researcher / Project Manager
Dongguk University – School of Theatre / Industry-Academic Cooperation Foundation
03.2023 - 12.2024
- Gathered and organized information for research purposes.
- Conducted thorough literature reviews to identify gaps in knowledge and inform future research directions.
- Maintained detailed records of experimental procedures, observations, and results for accurate reporting and replication purposes.
- Presented research findings at national and international conferences, raising the profile of the institution.
- Managed multiple research projects simultaneously, ensuring timely completion within budget constraints.
- Designed experiments with rigorous controls to maximize validity of findings.
- Utilized statistical packages to analyze data and create visualizations.
Event & Communications Director
WWD KOREA
06.2022 - 09.2022
- Orchestrated successful product launches through well-coordinated PR efforts, garnering favorable reviews from both consumers and press outlets.
- Revamped website content to improve user experience and increase web traffic.
- Enhanced brand visibility by developing and executing strategic communications plans.
- Championed internal culture initiatives that fostered a more inclusive workplace environment.
- Established relationships with key industry influencers to amplify brand reach.
Marketing & Project Consultant
SangSangmaru
12.2020 - 05.2022
- Developed project plans and schedules to set clear expectations, resulting in improved team productivity.
- Built strong relationships with clients through effective communication and understanding their needs, promoting repeat business opportunities.
- Enhanced client satisfaction by providing regular progress updates and addressing concerns in a proactive manner.
- Incorporated feedback from clients and stakeholders to refine project strategies, ensuring alignment with their expectations.
Cultural Project Producer
Odin Teatret (Korea-Denmark)
09.2021 - 01.2022
- Presented production ideas and determined creative scenarios for production and delivery.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Developed schedules for production, editing, and duplication for timely delivery.
- Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
Education
Master of Arts - Art Management
Dongguk University – Graduate School
Seoul, South Korea 04.2001 -
Bachelor of Science - Mechanical, Robotics And Energy Engineering
Dongguk University
Seoul, South Korea 04.2001 -
Skills
Crowd control
Guest services
Food and beverage management
Stage management
Creative direction
Site selection
Event management
Budgeting and finance
Sponsorship acquisition
Entertainment booking
Merchandising and sales
Marketing and promotion
Ticketing and registration
Security and safety
Teamwork
Teamwork and collaboration
Food service
Team leadership and motivation
Microsoft office
Time management
Staff leadership
Multitasking Abilities
Team leadership
Problem-solving abilities
Social media marketing
Decision-making
Digital marketing
Client relationship management
Adaptability and flexibility
Effective communication
Clear communication
Vendor negotiation
Team building
Sales strategies
Strategic planning
Timeline
Marketing & Sales Manager
EDC KOREA / Insomniac
08.2024 - 04.2025
External Researcher / Project Manager
Dongguk University – School of Theatre / Industry-Academic Cooperation Foundation
03.2023 - 12.2024
Event & Communications Director
WWD KOREA
06.2022 - 09.2022
Cultural Project Producer
Odin Teatret (Korea-Denmark)
09.2021 - 01.2022
Marketing & Project Consultant
SangSangmaru
12.2020 - 05.2022
Festival Director
Independent (Multiple Festivals)
01.2018 - Current
Master of Arts - Art Management
Dongguk University – Graduate School
04.2001 -
Bachelor of Science - Mechanical, Robotics And Energy Engineering
Dongguk University
04.2001 -