TAEHO KOH
Brand Experience Strategist & Cultural Project Producer
Goyang-si,41
Summary
Dynamic Festival Director with a proven track record at EDC KOREA, enhancing guest experiences through innovative marketing strategies and effective crowd control. Skilled in budget optimization and vendor negotiation, I foster strong partnerships and elevate event quality, ensuring memorable experiences while driving attendance and satisfaction.
Overview
8
8
years of professional experience
Work History
Festival Director
Independent (Multiple Festivals)
01.2018 - Current
- Streamlined ticketing processes, leading to shorter lines and improved attendee experience at entry points.
- Maintained strong relationships with key industry stakeholders for continuous growth, collaboration, and support in future events.
- Collaborated with local government authorities to secure permits in a timely manner for smooth festival operations.
- Evaluated post-festival feedback surveys for continuous improvement of future events based on attendee insights and preferences.
- Optimized budget allocation, reducing unnecessary expenses while maintaining high-quality event production values.
- Created detailed event schedules and timelines, ensuring a smooth flow of activities and performances throughout the festival duration.
- Enhanced festival attendance by implementing innovative marketing strategies and collaborating with local businesses.
- Expanded vendor relations, resulting in a diverse array of food, beverage, and merchandise options for attendees.
- Implemented safety protocols to ensure a secure environment for all festival attendees, staff, and performers.
- Elevated guest satisfaction by ensuring top-notch entertainment and engaging experiences throughout the festival.
- Generated positive media coverage through skillful public relations efforts and fostering strong relationships with journalists.
- Established partnerships with non-profit organizations to promote social impact causes aligning with the festival''s brand values.
- Managed contracts negotiations with vendors, sponsors, and talent agencies to ensure favorable terms benefiting both parties involved.
- Developed creative themes for events and created related activities to engage attendees.
- Trained and supervised event staff to complete tasks on time.
- Analyzed event costs to identify areas of improvement and cost savings.
Marketing & Sales Manager
EDC KOREA / Insomniac
08.2024 - 04.2025
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Managed sales promotions and marketing strategies on major social media sites.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Collaborated with internal departments to develop cohesive messaging across multiple platforms.
- Expanded distribution channels by forming strategic partnerships with key industry players.
External Researcher / Project Manager
Dongguk University – School of Theatre / Industry-Academic Cooperation Foundation
03.2023 - 12.2024
- Gathered and organized information for research purposes.
- Conducted thorough literature reviews to identify gaps in knowledge and inform future research directions.
- Maintained detailed records of experimental procedures, observations, and results for accurate reporting and replication purposes.
- Presented research findings at national and international conferences, raising the profile of the institution.
- Managed multiple research projects simultaneously, ensuring timely completion within budget constraints.
- Designed experiments with rigorous controls to maximize validity of findings.
- Utilized statistical packages to analyze data and create visualizations.
Event & Communications Director
WWD KOREA
06.2022 - 09.2022
- Orchestrated successful product launches through well-coordinated PR efforts, garnering favorable reviews from both consumers and press outlets.
- Revamped website content to improve user experience and increase web traffic.
- Enhanced brand visibility by developing and executing strategic communications plans.
- Championed internal culture initiatives that fostered a more inclusive workplace environment.
- Established relationships with key industry influencers to amplify brand reach.
Marketing & Project Consultant
SangSangmaru
12.2020 - 05.2022
- Developed project plans and schedules to set clear expectations, resulting in improved team productivity.
- Built strong relationships with clients through effective communication and understanding their needs, promoting repeat business opportunities.
- Enhanced client satisfaction by providing regular progress updates and addressing concerns in a proactive manner.
- Incorporated feedback from clients and stakeholders to refine project strategies, ensuring alignment with their expectations.
Cultural Project Producer
Odin Teatret (Korea-Denmark)
09.2021 - 01.2022
- Presented production ideas and determined creative scenarios for production and delivery.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Developed schedules for production, editing, and duplication for timely delivery.
- Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
Education
Master of Arts - Art Management
Dongguk University – Graduate School
Seoul, South Korea 04.2001 -
Bachelor of Science - Mechanical, Robotics And Energy Engineering
Dongguk University
Seoul, South Korea 04.2001 -
Skills
Crowd control
Timeline
Marketing & Sales Manager
EDC KOREA / Insomniac
08.2024 - 04.2025
External Researcher / Project Manager
Dongguk University – School of Theatre / Industry-Academic Cooperation Foundation
03.2023 - 12.2024
Event & Communications Director
WWD KOREA
06.2022 - 09.2022
Cultural Project Producer
Odin Teatret (Korea-Denmark)
09.2021 - 01.2022
Marketing & Project Consultant
SangSangmaru
12.2020 - 05.2022
Festival Director
Independent (Multiple Festivals)
01.2018 - Current
Master of Arts - Art Management
Dongguk University – Graduate School
04.2001 -
Bachelor of Science - Mechanical, Robotics And Energy Engineering
Dongguk University
04.2001 -
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