Taehwan Roh

Assisted with all aspects of buying & merchandising activities for Women's categories within the Merchandising team

• In charge of seasonal buying selection of Women's Accessories (Silk & Bijoux) and Licensed Products (Sunglasses, Watches, Perfume)
• Analyzed periodical sales and generated reports (daily/weekly/monthly sales, store ranking, best-seller by category)
• Responsible for initial stock allocation, replenishment and monthly stock rotation to maximize the sales
• Assisted during seasonal buying campaign (buying prep materials, buy sheet, assortment map, pre-order for VIC, etc)
• Supported with price changes and markdown preparation
• Communicated with HQ for any related issues (order discrepancies, delayed shipment, defective item, etc)
• Conducted seasonal market research (price survey, regular store visit, competitor analysis)
• Supported preparation of special events (pop-up, presentation, styling class, etc)
• Created and delivered weekly newsletter introducing new arrivals and latest market trend to office and store employees

Assisted with buying, merchandising and operation related tasks for Jil Sander and Fontana Milano 1915

• Monitored periodical sales, sell-thru and delivery progress and generated reports
• Managed stock by allocating products according to the needs and sales trend of each stores
• Communicated with the Italy HQ for the management of defective goods, request for the spare parts, delivery schedule and discrepancies
• Translated and delivered seasonal training materials (brand introduction, new collection) for retail stores
• Researched potential brands and prepared presentation materials covering brand value, target market, product range, recent collections and distribution channels

Assisted with marketing and PR related activities for Calvin Klein Korea

• Managed PR samples inventory by tracking all incoming and outgoing samples and executing weekly/monthly inventory check
• Supported packaging and shipment of VIP/influencer seeding and gifting projects
• Archived all brand exposures from social media platforms and recorded metrics from global digital result platform
• Wrote press releases covering new collection, pop-up events and seasonal photoshoot for key publications
• Participated in seasonal brand campaign and magazine photoshoot with celebrities and brand ambassadors