Taehyun Kim

New Brand Launch

• Led the online launch of TravisMathew in Korea, successfully establishing the teaser page and official website.
• Website planning and development: Designed website structure, improved UX/UI, and collaborated with developers to ensure successful execution.
• Content & Banner: Managed product registrations, events, and promotions while enhancing brand visibility through homepage banner planning and execution.

Online Marketplace

• Managed the entire operation of Musinsa, from product registration, inventory management, and promotion planning.
• Maximized customer engagement through seasonal promotions, collaborated with MDs to strengthen partnerships, and optimized sales strategies.
• Enhanced brand exposure and drove revenue growth through participation in campaigns and events.

Callaway Website Operation

• Bugs and Enhancement: Utilized JIRA to manage monthly bugs and enhancement tickets, prioritizing UAT for releases.
• Communication and issue resolution: Collaborated with the US headquarters team, including developers and product managers, to resolve issues and implement improvements.
• Result: Achieved over 2x improvement in conversion rates within 6 months.

OMS Project

• Phase 1 (Jul '23 - Jan '24): Successfully implemented the order automation system by integrating Cafe24 with SAP S4.
• Phase 2 (Mar '24 - Sep '24): Built an automated order system between Naver Smart Store and SAP ECC and S4, improving operational efficiency.
• Phase 3 (Ongoing): Automating orders for the employee store and family sale mall.
• Vendor Communication: Effectively managed communication with OMS vendor to ensure smooth project progression and timely issue resolution.
• Result: Reduced manual labor through automation, enabling staff to focus on more value-added tasks.

Tools

• Proficient in Hybris, SAP ECC & S4, Jira, Bazaarvoice, Responsys, Cafe24, and other e-commerce platforms and systems.

Online Marketplace

• Led a 7-day closed sale event at Seoul Store, generating 100 mil KRW by optimizing SKU performance and increasing inventory turnover.
• Managed Coupang B2B store, overseeing product registration, purchase order management, and inventory control, resulting in 200 mil KRW in annual sales.
• Developed custom campaigns and promotions to maintain stable sales volume and maximize revenue across B2B channels.

New Website Launch

• Managed the launch of the new brand website (oioicollection.com), achieving a 300% increase in sales within 6 months.
• Successfully executed the Night Market promotion, generating 25 mil KRW in sales within 4 hours.

Old ver. Website Operation (Cafe24)

• Managed the old version of website from '19 to '22, planning Lucky Box and Time Sale promotions, driving 500 mil KRW in sales during year-end events.
• Coordinated influencer collaborations and planned dedicated sections for exclusive models contribute to overall sales growth.

Offline MD

• B2B: Collaborated with local and international buyers like Bind, Wonderplace, and Around the Corner for orders and logistics management.
• B2C: Partnered with ALAND, PEER, and select shops for product placement and inventory management, achieving 250 mil KRW in sales within 3 months of entering ALAND.

On/Offline MD

• Managed product registration, inventory control, and promotional participation across multiple platforms, collaborating with platform MDs for seamless operations.
  (Platforms: HMALL, theHYUNDAI.COM, WCONCEPT, WIZWID, 29CM, CJ O'Shopping, SSFSHOP, GSSHOP)
• Handled order fulfillment and basic customer service for online sales.
• Managed Cafe24 self-hosted website, including pop-up management and updating page visuals.
• Designed product detail pages and promotional images for various campaigns.
• Supervised inventory management for pop-up stores and select shops, including HYUNDAI AT MY PLACE, LOTTE Amy market, and Garosugil H.
• Performed VMD (Visual Merchandising) tasks, optimizing in-store product displays for pop-up stores.

Key Achievements:

• Successfully coordinated multiple promotional events across leading e-commerce platforms, increasing brand visibility.
• Improved customer satisfaction by streamlining order fulfillment and offering responsive customer service.
• Enhanced in-store customer experience by ensuring visual merchandising was aligned with brand identity.